‘AP Thailand’ strengthens its lead in advanced digital living, joining ‘Samsung’ in equipping Thailand’s first intelligent home

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‘AP Intelligent Living’ ensures AP homeowners a greater level of communication, convenience and safety, first at ‘Baan Klang Muang CLASSE’ and ‘RHYTHM Sathorn’

           · A pioneer of Thailand’s real estate sector integrating the ‘Alexa Voice Command’ with the intelligent computer in connecting home systems via AP’s smart command innovation coupled with Samsung’s intensive research into the lifestyle of urban dwellers
           AP (Thailand) Public Company Limited, the leading developer of residential properties that meet every lifestyle need of urban residents, recently, announced its partnership with Thai Samsung Electronics Co., Ltd., led by company President Mr. Young Chul Jo, to launch ‘AP Intelligent Living’ – the ultimate in living innovation that integrates Samsung’s advanced technology appliances with smart devices on the Internet of Thing (IoT) platform. This ensures AP homeowners the highest level of convenience and safety. AP Intelligent Living will be put to real use first at ‘Baan Klang Muang CLASSE’ townhome and ‘RHYTHM Sathorn’ condominium complex.
According to Mr. Anuphong Assavabhokhin, AP (Thailand)’s Chief Executive Officer, “In Thai Samsung Electronics, AP has found its No. 1 partner whose strength lies in urban living technology to complement AP Design Lab in setting up an intelligent home system in all areas of the house. AP’s Baan Klang Muang CLASSE will serve as the pilot project of this partnership.”
AP is the first company in Thailand’s real estate sector to integrate the Alexa Voice Command with an intelligent computer system to allow voice-enabled control functioning of home appliances to jointly process data and intra-communication. The intelligent home system also brings a higher level of anticipation with and response to the homeowner’s needs 24/7. Furthermore, a smarter motion sensor system provides amazing real-time response, convenience and safety.
           “AP stands out and distinguishes itself with its approach to differentiating urban living. Our partnership with Samsung is a further step in AP’s industry development based on AP Digital Community vision which calls for an integration of all advances in technology, be it the Internet of Things (IoT) platform or digital innovations for more convenience and safety to elevate the living quality of AP customers. AP is grateful for the support of Samsung in sending its team of professionals to work with AP designers in getting the first real AP built intelligent home in Thailand fully equipped,” said Mr. Anuphong Assavabhokhin, AP (Thailand)’s Chief Executive Officer.
Mr. Boonlerd Viboonkiat, Vice President, Enterprise Business – Appliances and IT of Thai Samsung Electronics, said, “Samsung intends to elevate the level of home living above mere habitation. The home should be able to take care of every family member in terms of convenience and safety. Samsung has integrated the Internet of Things (IoT) platform for the interconnected wireless functioning of different appliances through the Internet. By having all appliances turned on and always connected, communication between home appliances and devices will make it possible to meet the lifestyle needs of residents. We have taken a step further by making the features of our products consistent with the behaviour and lifestyle of each resident for more convenience and safety. Samsung is the only brand of appliances in all categories to be so equipped. The partnership with AP Thailand, the nation’s leading property developer that works to satisfy the lifestyle of urbanites, when combined with Samsung’s Internet of Things platform, should revolutionize the way people live.”
           The concept of ‘AP Intelligent Living’ which the company will first introduce to Baan Klang Muang CLASSE Ekkamai-Ramindra will be ready for public view on 5 November onwards after which the concept will be expanded later to AP-built ultra-luxury projects. The main conceptual elements of ‘AP Intelligent Living’ are as follows:
1. Convenience Life is made easier by connecting everything together. For the first time ever, voice-enabled command technology is used to conveniently suit any lifestyle. Once inside the home, everything and all home appliances – lighting, air conditioning, TV, audio equipment, even curtains can be controlled via an intelligent cloud service called ‘Alexa Voice Command’. AP and Samsung uses voice recognition to carry the voice-enabled command system to control home appliances. ‘Alexa Voice Command’ also works with the intelligent computer system that is so advanced it can anticipate and respond to the homeowner 24/7. The system can be activated through AP Intelligent Living Application. This application also makes it more convenient and easier to park your car in the house through Automatic Entrance.
           2. Safety An automatic lighting system provides safety and security 24 hours a day, seven days a week (24/7). Whenever movement is detected between 18.00-06.00 hrs inside and outside the house, e.g. at the parking lot, in the area around the house and the staircase leading to all three levels, the lighting system will be immediately activated. Attention is given to those living inside the home, especially the elderly, with the provision of a Panic Button Alert at 2 key spots in the elderly room. Once the button is pressed, the system will send an emergency message via AP Intelligent Application to the project’s security detail for immediate emergency response.
3. Connected Home All security systems are connected into a resident-friendly system called AP Intelligent Living Application. This key tool gets you connected to your home 24/7 and provides surveillance to all doors and windows. In case of trespassing, the system will send a warning signal via the application to the project’s security detail. Through this application, the resident can also control the lights as they wish. It is also possible to view real-time images from CCTV cameras anywhere in the world.
In addition, we have extended the concept of AP Intelligent Living to RHYTHM Sathorn, our only ready-to-move-in high-end condominium project on Sathorn Road overlooking the Chao Phraya River.
Life is made more convenient when air conditioning and lighting control systems, as well as other appliances, including Samsung smart vacuum cleaners, are connected to the AP Intelligent Living at the mere touch of a button. Public preview of rooms at RHYTHM Sathorn is now permitted. Prices of start from Bht 6.8 million.
“To build on our shared vision of an ‘AP Digital Community’ with unlimited potential, Samsung and AP Thailand plan to further develop and improve lifestyle comforts through advanced technology. AP’s expertise lies in the development of innovative residences while Samsung’s strength lies in its technology which truly complements the modern lifestyle of the new generation. It’s a departure from old traditions under our working philosophy of ‘AP – The Differentiator’.” Mr. Anuphong added.
AP (Thailand) Public Company Limited is Thailand’s leader in revolutionary living space design and a property developer committed to the responsible creation of quality real estate products and efficient services. This is based on outstanding design with convenient functional space, excellent location, quality construction, maintenance, after sales services and sales/rental services to ensure owners of AP-branded properties the best living quality in fulfilment of their desire.
“AP Thailand – The Differentiator, Leader in Residential Innovation”