Announces first-ever Sansiri Global Agent Summit 2018, affirming positive outlook on Thailand’s real estate sector by extending strong partnerships with international agents
Sansiri Public Company Limited, Thailand’s leading full service real estate developer, announces its plan for strong multi-market growth in 2018, by building on its significant international achievements in 2017, establishing strong relationships with an extensive network of agents, and delivering comprehensive aftersales service and a superlative living experience for its customers, reinforced by Thailand’s positive economic outlook and attractive foreign investment offerings. The move is supported by the first-ever Sansiri Global Agent Summit 2018, which will fly Sansiri’s 300 global agents to Bangkok to gain insights from a wide range of compelling speakers from Thailand’s leading public and private industry professionals.
After moving aggressively into international markets in the past three years, Sansiri has quickly become Thailand’s number one real estate developer in the foreign customer segment, with 9.3-billion-baht of sales from foreign buyers in 2017, a 72% increase over 2016. Mainland China and Hong Kong were the key drivers of overseas sales with 3.1-billion-baht each, while Singapore and Taiwan are key potential markets, with local clientele numbers continuing to grow steadily.
Mr. Apichart Chutrakul, Chief Executive Officer at Sansiri Public Company Limited., revealed: “Significant factors which have driven our success in overseas markets are a combination of sales gallery expansion, dedicated professional teams, strong relationships with local and international partners and an extensive network of agents who better understand customer needs in each geographic market.”
As Thailand’s economy is projected to grow by 4% in 2018, along with the rebounding global economy, Sansiri is confident that the positive economic outlook will attract more investors and support Thailand’s real estate sector growth. The Thailand government’s efforts to boost the country’s economic growth through tourism campaigns, the Eastern Economic Corridor scheme and mega-project investments in transportation infrastructure will create new business opportunities in property markets, leading to more investments in Bangkok and popular tourist-destinations like Chiang Mai, Phuket, Pattaya and Hua Hin.
“Thailand’s real estate market is expected to grow by 6-8% in 2018, with strong demand for condominiums along Bangkok’s mass transit lines,” said Mr. Apichart. “To build on our success in international markets, we are setting a sales target of 13-billion-baht from overseas buyers for 2018, a 40% increase from the 2017 number, as well as to increase our number of worldwide agents by 50%.”
Of this international revenue, Sansiri estimates 40% of total sales value will come from mainland China, 33% from Hong Kong, 10% from Singapore and 5% from Taiwan. The company also aims to expand to South Korea and Japan, and targets the number of international customers to increase by 62% this year while extending its outreach to new groups of potential customers, particularly in the luxury condominium segment. These include investors who are looking for investment with 5-8% rental yield and unique worry-free property management service.
To drive the 2018 business growth, Sansiri has set a strategy of continued expansion into international markets, through long-term strategic partnerships, utilizing international agents as well as collaboration with Thai government agencies to create Sansiri’s brand awareness in overseas markets. These include partnership with BTS group, Thailand’s mass transit operator, on THE LINE condominium projects along mass transit lines in Bangkok, alliance with Tokyu Corporation, Japan’s leading railway network operator and property developer, on Japanese-styled HAUS projects based in Bangkok, collaboration with Hostmaker, award-winning home rental management service to offer premium property management services with higher rental yield, partnership with Samitivej Hospital to fulfill the ‘Living Experience’ of Sansiri’s residents, as well as a project with Tourism Authority of Thailand to promote Sansiri brand in overseas markets.