Minor Hotels (MH), a hotel owner, operator and investor, has announced a global agreement with Hotelbeds, the world’s leading online distributor of rooms. The strategic travel partnership provides an innovative gateway for hotel bookings across all six brands within the Minor Hotels portfolio.
Hotelbeds works with more than 35,000 travel trade partners, including Online Travel Agencies (OTAs), Retail Agencies, Tour Operators and Airlines worldwide, across the Americas, Europe, Africa, Middle East and Asia Pacific, providing direct access to a diversified mix of over 125 markets worldwide.
Simplifying and consolidating distribution, Hotelbeds is the number one bedbank for the world’s travel trade, driven by global distribution capability and local destination infrastructure. With a dynamic presence in Asian and European markets where Minor Hotels has a strong focus, Hotelbeds offers a streamlined trade booking platform. The compatible technologies of Minor Hotels and Hotelbeds enable seamless connectivity.
The multi-level contract includes Minor Hotels own dynamic rates, as well as wholesale rates. The agreement provides direct connectivity with Hotelbeds, allowing for rates, availability and inventory to flow. This enables hotels to optimise their channels using a rate mix strategy of FIT, Dynamic and Non-Refundable.
The strategic partnership will drive a significant increase in global sales across all Minor Hotels’ brands – Anantara, AVANI, PER AQUUM, Elewana, Oaks and Tivoli – currently comprising a portfolio of 152 hotels and resorts in 22 countries across Asia Pacific, the Middle East, Europe, South America, Africa and the Indian Ocean.
Michael Marshall, Chief Commercial Officer for Minor Hotels, comments, “Minor Hotels’ agreement with Hotelbeds will strengthen revenue sales and distribution for all of our hotels worldwide. By diversifying our booking channels with such an innovative partner, Minor Hotels is once again opening up exciting new horizons in travel.”
Oriol Garriga, Hotel Chains Director APAC, commented, “Hotelbeds is very excited to partner with Minor Hotels, including the recent acquisition of Tivoli Hotels, to help support their growth and expansion plans for the years to come, both in APAC and worldwide.”