Chris Hatcher, Chief Winemaker of leading Australian winery Wolf Blass, recently visited Thailand to host a series of consumer and trade events with the aims of raising awareness and knowledge for one of the most awarded wineries in the world.
Considered one of Australia’s leading winemakers, Chris is a highly respected international wine show judge. During this trip to Thailand, media, consumers, trade representatives and VIP guests were treated to his detailed wine knowledge and learnt interesting tips to enhance their wine experience.
Key events included a Wolf Blass Master Class organized for local trade representatives and VIP guests at Anantara Siam Bangkok Hotel with the objective of providing wine knowledge and insights into Wolf Blass’ award winning wines and brand essence.
Another key event organized was a VIP dinner held at the Red Sky Bar at the Centara Grand Hotel which was attended by His Excellency, Paul Robilliard, the Australian Ambassador to Thailand, amongst other notable guests.
This visit to Thailand closely follows the Chris Hatcher’s recent global win as ‘Red Winemaker of the Year’ at the prestigious International Wine Challenge in London. It’s a triple treat for Wolf Blass, being awarded this accolade for the third time following wins in 2008 and 2013. In its 33rd year, the International Wine Challenge (IWC) is recognised as one of the world’s finest, most meticulously judged and influential wine competitions.
Chris said, “It is a great pleasure to share our passion for the journey of winemaking with esteemed members of press and industry in Thailand. The country is fast-growing as a wine consuming nation, and Wolf Blass offers a range of wines to cater to the developing and consistently demanding tastes of wine buyers in Thailand”.
“I am very honored to be able to share an insight into Wolf Blass wine cultivation and production, and I’m very touched that there is such a high level of interest and understanding for the nuances of flavor profiles in the Wolf Blass range. It has been a personal pleasure to welcome more customers and partners into our Wolf Blass family.”
In Thailand, Wolf Blass wines are distributed by Bangkok Beer & Beverages Co. Ltd. (BB&B). For more information on Wolf Blass availability in Thailand, please visit www.bbb.co.th