Successful impressively for the “Bangkok International Fashion Week 2018” event, (BIFW 2018) the latest phenomenon of Fashion Week that has driven the Thai fashion industry for more than a decade, with the intention to promote and raise the image of Thai fashion brands to truly international level, Siam Piwat, as the Icon of Innovative Lifestyle who continuously presents unique and engaging ultramodern experiences, held the most phenomenal fashion week that has been influencing the Thai fashion industry for over a decade. This year, Bangkok International Fashion Week 2018 (BIFW 2018) presented with the concept of Bangkok’s Fashion Destination @ Siam, a collaboration between 3 leading shopping centers as “One Siam” – Siam Paragon, Siam Center, and Siam Discovery, as the center of Thai fashion throughout eras, had opened the floor for renowned Thai and international designers of over 29 fashion brands to showcase their latest collection of Spring/Summer 2018, while also supporting young and upcoming Thai designers to use the opportunity to learn more about the fashion industry and to show their capability in stepping up and becoming future leaders of the Thai fashion industry. The event was held during 21-25 March 2018 at Siam Paragon, Siam Center, and Siam Discovery.
“The Bangkok International Fashion Week 2018 (BIFW 2018) came from joining forces of the top 3 shopping centers in the Siam area: Siam Paragon the ultimate fashion hub and travel destination of tourists around the world, Siam Center The Ideaopolis holding the most flagship stores of leading Thai designers and building success for the fashion industry and Thai designers for over 44 years, and Siam Discovery The Exploratorium winner of the Store Design of the Year Award from World Retail Awards 2017 raising the standard bar of Thai retail industry towards international achievement. As we see high capabilities in Thai designers, we are committed to continuously raise the image of the Thai fashion industry. Throughout the past 11 years, we have been very well received by our partners in both domestic and international fashion industry, as well as annually gaining more designers and interested parties who values the BIFW. This reflects our intention to truly encourage and internationally promote great image for Thai designer brands. Organizing this year’s BIFW 2018 is an important step to help strengthen the Thai fashion industry towards global success”, said Mrs. Mayuree Chaipromprasith, Senior Executive Vice President – Marketing of Siam Piwat Co., Ltd.
Siam Paragon Opened a World-Class Runway, Showcasing Potential of Thai and International Designers
Leading Thai and international designer brands created phenomenal shows on the Parc Paragon runway for full 5 days during March 21-25th, 2018. There were a total of 12 shows, opening the run way with the latest collection by HIVE LIFE PRESENTS GREYHOUND ORIGINAL “THE UNOFFICIAL SHOW” POWERED BY SAMSUNG GALAXY S9 and worldcalss designers Palmer//Harding brought directly from London Fashion Week 2018, by the brand’s co-founding designers and Central Saint Martins graduates, Levi Palmer and Matthew Harding, known for their garment style, pattern cutting techniques, and unpredictable ways to re-imagine. Their designs are full of creative energy, with classic and neat details while at the same time being modern and non-repetitively exciting, making the brand one of the most watched brands in the fashion world. Next, come leading Thai designers such as Issue presented by Jaguar E-Pace a famous brand that has long been with the fashion industry, Vatanika presented by Citiexpressing contemporariness and excitement for fashionistas, Fri27Nov presented a new must-see collection, Rotsaniyom WHITE LABEL with a new highly anticipated collection and story-telling through lace and white, ASAVA presented by Purra with luxuriously classic details made to enchant all eyes, Nagara a legend of Thai fashion history that is filled with unique designs, ABSOLUTE SIAM : BOYS OF BANGKOK presented by TrueID (LEISURE PROJECTS, P.MITH, Q DESIGN AND PLAY) a creation by talents of the new generation, CAZH, GIN AND MILK, PURSUIT, THE WONDER ROOM the multifunctional Thai brand with a new collection of various styles, WEE a Thai brand with a beautiful new collection loved by all ladies, and finally Tube Gallery presented by TAT another Thai fashion brand that has already, in countless times, dazzled world-class runways.
All of above mentioned was ultimate phenomenon of the much-anticipated fashion week to proclaim Thai fashion capabilities to the international, “Bangkok International Fashion Week 2018”.