Tetra Pak, the world’s leading food processing and packaging solutions company, together with mMilk is launching the award-winning Tetra Top® carton bottle for the first time in Thailand. This launch is an important milestone for the Thai food and beverage industry, and the collaboration between Tetra Pak and mMilk shows the commitment of both companies to moving packaging innovation into the future.
Tetra Top, the world’s first carton bottle , sold around 4 billion cartons in 2018, became a global phenomenon after it won the ‘Best Global Packaging Solution’ award with ‘JUST Water’ at the 2018 Global Bottled Water Congress. JUST Water is a spring water brand which was developed by Jaden Smith together with his father, Hollywood actor Will Smith. To meet the demands of the new generation of eco-conscious consumers they chose Tetra Pak’s cutting-edge Tetra Top carton bottle as a sustainable packaging alternative to plastic bottles.
The innovation triggered mMilk to bring it to Thai consumers. mMilk is the company which is already well known in Thailand for its ‘Lactose Free’ milk. Now the new mMilk products, such as A2+ and Green Milk, will be available in Tetra Top carton bottle. This innovative packaging features outstanding design with unparalleled convenience whilst preserving the taste of high-quality milk. The carton bottle is also recyclable and bears FSC™ (Forest Stewardship Council™) label, which guarantees that the paper carton comes from responsibly managed forests.
“mMilk consumers are mindful thinkers. They are committed to living well, inside and out, and want to take care of themselves and the environment. So we are really happy to work with Tetra Pak and bring this innovative packaging to Thai consumers” said Khun Anuwat Burapachaisri, Executive Director, Mary Anne Dairy Products Company Limited.
“Tetra Pak is continuously anticipating the ever-evolving needs of our customers and consumers. We have been working closely with mMilk to understand their ambition and address their challenges in driving product innovation with the right speed to the market. Today, we are proud to support mMilk as the first brand to launch its products in Tetra Top carton bottle in Thailand, and we look forward to further deploying new innovations in 2019”, said Supanat Ratanadib, Marketing Director, Tetra Pak (Thailand) Limited.
Learn more about Tetra Top Carton Bottle at https://www.tetrapak.com/th/top-of-the-feelings