“IMPACT Speed Park”, a world class go-kart facility under management of IMPACT Exhibition Management Co., Ltd. IMPACT Speed Park has welcomed an incentive group of 200 people from CITI-AIA Hong Kong to experience the thrill of speed at the first Asia’s electric go karting complex. Go kart racing at IMPACT Speed Park was part of CITI-AIA Hong Kong’s incentive program that included other activities such as Thai boxing and traditional Thai massage. The company has set marketing strategy to attract more foreign travelers including incentive travelers and corporate clients who are looking to organize parties or other events at the go-kart facility in order to drive revenue growth of IMPACT Speed Park as the two groups are considered quality travelers who spend on travel 3-4 times more than the average. The company also expects the number of the two groups visiting IMPACT Speed Park to increase 10% from last year.
To increase the number of incentive travelers and corporate clients as planned, the company will launch new packages to stimulate interest among travelers. Initially, “Drive and Dine” package has been launched to offer special deal for a group reservation for up to 20 persons, including two karting sessions at IMPACT Speed Park and dinner at Breeze Cafe & Bar. The package is specially designed for free independent travelers (FIT), especially those from Hong Kong, Taiwan and China who usually travel in groups to enjoy go kart racing. Currently, foreign travelers makes up 50% of customers at IMPACT Speed Park.