CKE Restaurants Holdings, Inc. (“CKE”), parent company of Carl’s Jr.®, has announced the opening of the 5th restaurant in Bangkok. The restaurant is locally-owned and operated by Carl’s Jr. Thailand Franchisee ‘R&R Restaurant Group Ltd.’, who opened the first Carl’s Jr. Restaurant in Thailand in 2012 featuring the authentic California burgers.
The new Carl’s Jr. restaurant, located at Soi Sukhumvit 22, will introduce the taste of California to a young energetic population of consumers. Now, more Thais will have the chance to experience Carl’s Jr.’s iconic, handmade American classic menu including 100 % pure beef chargrilled burgers, such as the world-famous Western Bacon Cheeseburger® as well as Hand-Breaded Chicken Tenders™,crispy Hand-Breaded Chicken Drumsticks and Wings and our Hand-Scooped Ice Cream Shakes™.
“We are thrilled to expand Carl’s Jr. into the Sukhumvit district,” said Brad Sommer, General Manager – Asia, CKE Restaurants. “Customers will love our made to order Chargrilled burgers, Hand-Scooped Ice Cream Shakes made with real ice cream as well as our wide range of chicken sandwiches and hand breaded fried chicken legs and wings. When it comes to delivering affordable yet premium, high quality and fresh menu items, Carl’s Jr. is in a class by itself”, added Mr. Sommer.
To celebrate with the community, the first 50 guests to visit the Soi Sukhumvit 22 restaurant on grand opening day, 6th July 2018, received a voucher book for free burgers for a year!
Thai celebrity Kritsanapoom “JJ” Piboonsongkram, famous for many roles including leads in ‘I hate you, I love you’, ‘Diary of Tootsies’ and ‘Dang Ni Dap’ officially opened the restaurant by cutting the red ribbon and was happy to take photographs with his fans as they all enjoyed the Carl’s Jr. burgers together.
“Thailand’s large, youthful population and aspirational middle class are increasingly seeking western brands that offer superior taste, quality and convenience,” said Ivor Pratap, Group Director of R&R Restaurants Group Ltd. “With its freshly prepared, flavourful menu items, Carl’s Jr. is well positioned to meet the needs of today’s discerning Thai consumers.” In addition to the Soi Sukhumvit 22 opening, Carl’s Jr. Thailand will open two additional restaurants in Bangkok this year.
The Soi Sukhumvit 22 restaurant is open 24 hours.
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