The 2016 Asia Super Team: The Almighty Players competition incorporated gamification, a global trend, for the first time. Highly interactive and entertaining online challenges and offline Monopoly games showcased local MICE features and the cultural diversity of Taiwan to contestants and their social media networks.
The final press event was held at the TICC on October 6th. After contests of customized Monopoly and room escape games, seven corporate finalist teams from Japan, South Korea, Singapore, Thailand, Malaysia, Hong Kong/Macau, and Indonesia put on special costumes with corporate and cultural features to compete for the championship. Pathum Thani Brewery Co., Ltd. from Thailand won the NT$1.5 million prize of MICE tourism packages.
“MICE is a new opportunity for Taiwan to expand tourism to the ASEAN, South Asian, and Northeast Asian regions,” said a spokesperson from Taiwan’s Bureau of Foreign Trade. “We are fully committed to growing our market presence in Southeast and Northeast Asia. The integrated marketing at play is expected to attract more business travelers.”
“We aimed to create a 3M (meaningful, motivational, memorable) MICE experience for contestants, and the Asia Super Team competition turned out to be a successful MICE branding method,” said Mr. Walter Yeh, VP of TAITRA.
Popular singer, Crowd Lu, was 2016’s Asia Super Team ambassador. He performed an original song tailor-made for the event.
For more information, please visit the website at http://asiasuperteam.meettaiwan.com.