IMPACT Speed Park aims to attract more foreign travelers with focus on incentive travelers and corporate clients. The go–kart facility recently welcomed an incentive group of 200 people from Hong Kong to experince the thrill of speed. It also offers Drive and Dine package that allows customers to enjoy go kart racing and international meal, aiming to attract foreigners who are free independent travelers (FIT) especially fro
Miss Piyathida Thurachon, Director of Leisure & Entertainment of IMPACT Exhibition Management Co., Ltd., the operator of IMPACT Speed Park, a world–class go–kart facility at IMPACT Lakefront in Muang Thong Thani, has revealed 2018 business plan for IMPACT Speed Park. The company has set marketing strategy to atrtact more foreign travelers including incentive travelers and corporate clients who are looking to organize parties or other events at the go–kart facility in order to drive revenue growth of IMPACT Speed Park as the two groups are considered quality travelers who spend on travel 3–4 times more than the average. The company also expects the number of the two groups visiting IMPACT Speed Park to increase 10% from last year.
Since its debut in December 2016, IMPACT Speed Park has hosted more than 10 events organized by international incentive groups and corporate clientssuch as SIMA ASEAN 2017 Thank–You Dinner, Kawasaki launch event and Young Entrepreneur Thai Chamber of Commerce. Most recently, IMPACT Speed Park has welcomed an incentive group of 200 people from CITI–AIA Hong Kong to experince the thrill of speed at the first Asia’s electric go karting complex. Go kart racing at IMPACT Speed Park was part of CITI–AIA Hong Kong’s incentive program that included other activities such as Thai boxing and traditional Thai massage.
To increase the number of incentive travelers and corporate clients as planned, the company will launch new packages to stimulate interest among travelers. Initially, “Drive and Dine” package has been launched to offer special deal for a group reservation for up to 20 persons, including two karting sessions at IMPACT Speed Park and dinner at Breeze Café & Bar. The package is specially designed for free independent travelers (FIT), especially those from Hong Kong, Taiwan and China who usually travel in groups to enjoy go kart racing. Currently, foreign travelers makes up 50% of customers at IMPACT Speed Park.
In addition, there is “Exclusive Rate” package available for those wishing to rent the whole venue for private party of 50 or more. It is perfect for big groups to gather, have fun racing, and strengthen relationships within their organizations.
Miss Piyathida said “IMPACT Speed Park plans to attract more travelers, particularly international travelers. We have consulted with the Tourism Authority of Thailand (TAT) for promoting IMPACT Speed Park to become more widely known among ASEAN travelers, starting off with Malaysia and Singapore.”
The Incentive sector is a major contributor to Thailand’s MICE industry. The Thailand Convention and Exhibition Bureau (TCEB) has included the incentive sector in its strategy to generate revenue for Thailand. In the 2017 fiscal year, Thailand welcomed 1,276,411 MICE travellers who generated 104,641 million baht of revenue for the country. Of these, 271,793 were incentive travelers who helped contribute 16,696 million baht in revenue. Thailand’s top five incentive markets are China, India, Malaysia, Singapore and Indonesia, respectively.