Under its mega promotion campaign “In Style Hong Kong,” the Hong Kong Trade Development Council (HKTDC) brings “Hong Kong Galleria,” featuring the best of the city’s fashion, design and gourmet products, to Bangkok’s Siam Paragon, from now until 9 October.HKTDC Executive Director Margaret Fong, said Hong Kong is not only Asia’s leading business hub, it is also Asia’s lifestyle trendsetter. “Hong Kong has a unique East-meets-West multicultural and multilingual environment,” said Ms Fong. “It is always at the frontier of fashion and lifestyle with a wide range of international and local design brands and innovative and creative lifestyle products. The ‘In Style Hong Kong’ promotion highlights Hong Kong’s vibrant and unique lifestyle, as well as creativity to Thailand’s consumers and business sector.”
The “Hong Kong Galleria” at Siam Paragon is divided into three zones, bringing an all-round Hong Kong experience to Bangkok consumers.
Brand – In Style
The HKTDC Design Gallery is collaborating with the popular online shopping site Lazada Thailand on an O2O retail service, featuring such lifestyle brands as The Candle Co, Eco Concepts, GLUSH/, Snugalicious and Tea Lab. On-the-spot ordering with immediate home delivery is available to shoppers. Meanwhile, hktdc.com Small Orders presents a selection of stylish Hong Kong products from Everlong, Sky’s Creative, HK Keytron, Jet T Technology and PO: Selected. Online shoppers can take advantage of special offers.
Fashion – In Style
Through an e-wardrobe installed at the “Hong Kong Galleria,” visitors can try on the latest collections by popular Hong Kong fashion designers, Doris Kath Chan, Bonita Cheung, Koyo William Cheung, Polly Ho, Henry Lau and Mountain Yam. The six Hong Kong designers, who have featured at international fashion events such as Tokyo Fashion Week, Copenhagen Fashion Week, New York Fashion Week and CENTRESTAGE in Hong Kong, collaborated on a “Thai Silk Crossover” series for “In Style Hong Kong” with the unique pieces to be showcased at the “Hong Kong Galleria”.
Gourmet – In Style
Hong Kong is well known as a food lover’s paradise and Cantonese sauces always brighten dishes. The internationally recognised Chinese brand Lee Kum Kee is presenting food tasting sessions featuring its wide range of sauces and condiments. Premium Hong Kong specialty tea brands, Contact Design, Gianna, MingCha and OrTea(TM) are also offering complimentary tea-tasting. A collection of Hong Kong-style restaurants in Bangkok, featured by OpenRice Thailand as well as the signature menus developed by designated “Chef – In Style”, Denice Wai, are available at B.Duck Cafe, Four Seasons Chinese Restaurant and Gokfayuen.
The Hong Kong Tourism Board will also stage a promotion at the Siam Paragon from 6 to 9 October to showcase Hong Kong as a top travel destination.
Shop for Hong Kong products
The HKTDC Design Gallery is collaborating with Betrend and The Selected to offer a range of Hong Kong brands at discounted prices from now until December. Brands to be featured include The Candles Co, Digit Band, Eco Concepts, Team Green, Herkomst, HYOne, Paris Garden, Prima Series, Tea Lab and Team Green.
Meanwhile, a “Hong Kong Lifestyle Products” promotion is underway in Bangkok, with well-known Hong Kong fashion brands Bossini, Episode, Esprit, Giordano, G2000 and Jessica, as well as popular retail watch brand City Chain and optical boutiques eGG and Optical 88 offering discounts and other consumer incentives.
To enjoy these offers, simply pick up a Citywide Promotion coupon booklet available at more than 100 participating outlets across Bangkok, featuring over 30 Hong Kong and local brands from 1 September to 31 October, or visit “Hong Kong Galleria” in Siam Paragon from 3 to 9 October. More exciting Hong Kong products and gourmet can also be found at online retailer Lazada Thailand and gourmet website OpenRice Thailand.
Symposium promoting Hong Kong services
Apart from the consumer promotions, a symposium targeting the Thai business sector will be held on 6 October at Plaza Athenee Bangkok. Officiating the opening session will be Vincent HS Lo, Chairman of the HKTDC; Rimsky Yuen, Secretary for Justice, Hong Kong Special Administrative Region Government; and Apiradi Tantraporn, Minister of Commerce of Thailand. More than 30 business leaders and experts from Hong Kong and Thailand will offer insights on how Hong Kong can facilitate the business expansion of Thai companies.
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