The Secret to Heritage Success Revealed at THAIFEX 2018

Email

Heritage Group, a leading premium natural food producer, wholesaler and exporter of nuts, dried fruits, mineral water and juices in Thailand is revealing its road to success and showcasing its well-known brands along with new products aimed at health-conscious consumers at THAIFEX World of Food ASIA 2018; held at Bangkok’s Impact Arena between May 29th– June 1st, 2018 for business networkers and open to the public on June 2nd, 2018, from 10am until 8pm.With a high-profile presence at the annual event in 2017, Heritage is an important participant in the five-day event which offers opportunities for valuable networking for businesses involved in the food and beverage industries in Asia. Heritage Group Vice President, Vittavat Phonphaisan reveals how such diverse and successful product lines have been created along the Heritage journey.

“Whilst we use the best sourced ingredients to create Heritage products, we also utilize special ingredients in the way we operate too. These are the 5Hs; appreciating the Heritage of the company and our consumers that have guided us for over 30 years; leading from the Heart and being passionate about what we do and our products; focusing on Healthy foods and beverages; approaching the idea ’you are what you eat’ aiming to create a happy eating lifestyle for a happy mind; and being Honest in always delivering the healthiest and most natural products to our consumers.”

The 5H philosophy is working well, with the Heritage Group reporting year-on-year growth of around 20%, with innovative product launches and expansion of distribution channels too. New in 2018 is Le Root, an organic-produce brand retailing best selling super-seeded whole wheat and a charcoal whole wheat loaves as well as an organic tea. Sensation Granola is also a new brandof granola with fruits and nuts retailing eight delicious flavors; Original; Nutties; Goji; Berries; Cocoa; Unsweetened; Fruity; and Super Seed, for THB 28 available at 7-11 and leading super market nationwide.

In June 2018, Heritage is officially launching two exciting new flavors Matcha and Latte, emphasize on the successful Blue Diamond Almond Breeze brand achieving no.1 sales of almond milk in Thailand. The healthy, dairy-free almond milk is packed with vitamin E, calcium with no cholesterol. Almond Breeze Matcha is made from 100% Japanese matcha, whilst Almond Breeze Latte is made using 100% Arabica coffee beans, with no chemicals and no artificial flavorings; both flavors are available in 7-11s and Tops supermarkets across Thailand for THB 20 for a 180 ml carton and add to the brand’s existing four flavors, Original, Unsweetened, Vanilla and Chocolate which were launched in Thailand in 2017.

Heritage are showcasing their biggest booth yet at the event and are inviting businesses and the public to explore THAIFEX World of Food ASIA 2018. For more information, please contact 02-813-0954-5 or follow Heritage Group activities at www.heritagethailand.com/corp and www.facebook.com/NaturesSensationTH/