Zespri® launches its latest “Sweeter Than You Think” campaign to dispel the sour misconception of green kiwifruits

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Zespri®, the world’s largest marketer of kiwifruits from New Zealand, is encouraging all fruit lovers to discover the sweeter side of Zespri® Green Kiwifruit with their new digital campaign, Sweeter Than You Think. Zespri greets this new season of Zespri®Green Kiwifruit with an entertaining thematic video and ripening tips to ensure that consumers taste the delicious and refreshing flavour of Zespri® Green Kiwifruit!

The digital campaign, Sweeter Than You Think, aims to dispel the misconception that Zespri Green Kiwifruits are sour. Kicking off with a series of videos depicting tough guys in a catchy song-and-dance number, the campaign encourages the viewers to not judge a book by its cover. Just like tough guys, Zespri®Green Kiwifruit has more than meets the eye beyond its brown and fuzzy exterior! 3 tips on how to have a more flavourful experience with Zespri® Green Kiwifruit will also be shared on Sweeter Than You Think campaign page

To ripen kiwifruits, leave harder kiwifruits at room temperature for 1-3 days and only refrigerate green kiwifruits when they are fully ripe and just before enjoying them for the best taste experience. Consumers can also speed up the ripening process by putting kiwifruits in a brown bag with apples or bananas as the ethylene gas give out by these fruits helps to ripen kiwifruits even faster. The ripening process requires patience but it is well worth the wait as consumers will be rewarded with sweeter-tasting green kiwifruits.

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Zespri® Green Kiwifruit is sweeter than you think.

The Zespri® Green Kiwifruit is not only celebrated and appreciated for its refreshing taste, but also for its health benefits. This superfruit is power-packed with antioxidants like Vitamin C and E, potassium and other nutrients, to maintain a healthy immune system. It is a good source of fibre that is high in both insoluble and soluble fibre that aids digestion and beats the feeling of bloatedness after a meal.


The Sweeter Than You Think digital campaign.

The Zespri® Green Kiwifruit is also a perfect guilt-free snack for everyone, even diabetics, as it contains just 57 kcal per 100 grams and has a low glycaemic index score of 39. Adding this superfood to your diet can significantly help maintaining healthy blood sugar levels to keep you alert and energetic all day. A new research has also shown that replacing another carbohydrate with Zespri Kiwifruit will help with better glucose control and reduce glycaemic response over time which will potentially prevent chronic metabolic diseases, such as diabetes and stroke[1].

Check out Sweeter Than You think campaign page and find out how good Zespri® Green Kiwifruit can be at