The exhibition floor and full-fledged education programme at IT&CMA and CTW Asia-Pacific 2016 kicked off last week. This year, more than ever before, 18 National Tourism Organisations (NTOs), Convention Visitor Bureaus (CVBs), corporates, and various organisations have snapped up close to 30 captive engagement sessions. The exclusively-branded platforms that include media briefings, destination presentations, and social networking functions, allow hosts and sponsors to effectively introduce their brands and destinations to their target delegate profiles.
IT&CMA and CTW Asia-Pacific’s results-proven, integrated marketing approach has stimulated brands to invest beyond individual business appointments. The invaluable exposure that exposes buyers and media to new or updated product solutions that they might not have otherwise considered, make these tailored outreach platforms a worthwhile investment.
Ralf Ostendorf, Visit Berlin’s Director of Market Management for Asia, Australia, and Middle East explained the motivation behind their hosted luncheon for 32 Asia-based buyers. “We were interested in finding a different way to further strengthen our network in Asia, so we decided to return as an exhibitor and come in as a first-time sponsor. The added value and targeted engagement from pre-selecting the buyers we wanted really gave us the opportunity to present our destination and show our buyers what Berlin has to offer. This gave us the exact audience we were seeking.”
The return of previous year’s sponsors is also testimony to the efficacy of such platforms in achieving the necessary preliminary awareness that precedes procurement interest. It further supports the business generation front by raising potential future conversions.
HRS’ Ewa Cyman, Regional Sales Manager (Hotels), Asia-Pacific, said, “Our previous years as CTW Asia-Pacific coffee break sponsors have been very beneficial as it enabled us to foster a closer relationship with our buyers on a more casual, open level. Leveraging on the various events and sponsorship spaces gave us the opportunity to share our value propositions and end-to-end solutions with our corporate clients.”
Other engagement session headliners include Busan, Chiang Mai, Dubai, Fukuoka, India, Malaysia, Monaco, Philippines, Taiwan, Thailand, Airbnb, Carey International, JW Marriott, Oakwood Worldwide®, Royal Caribbean International, Worldwide Cruise Associates & Celebrity Cruise Lines.