The revamped innovative and creative content and business format of the 2019 Thailand Travel Mart Plus (TTM+) has proven to be a resounding success, as indicated by the post-event survey responses from buyers, sellers and participants.
Held between 5 – 6 June, 2019, at the Ocean Marina Yacht Club, the 18th TTM+ was highlighted by the participation of new buyers and media from new source markets, new exhibitors from Thailand’s new emerging destinations, a line-up of all-Thai speakers at the knowledge-sharing platform, new tours linking the Eastern Corridor of Thailand to neighbouring Cambodia, a product showcase for community-based enterprises, and total dedication to environmental preservation.
Under the theme of “New Shades of Emerging Destinations”, the event was held for the second consecutive year in Pattaya to emphasise its new image as a tourist destination for families and luxury travellers with a broad diversity of tourism products and services.
Based on the online survey responses from 72% of the buyers and 38% of the sellers, the event was expected to generate 2.77 billion Baht worth of economic and business value. A total of 59% of the buyers and sellers said they entered into immediate business contracts, a strong indication that the trade show was attended by decision-makers on both sides.
Asked specifically about the potential of the “Emerging Destination Show Case”, 85.06% of the buyers felt that the products and services offered had the potential for inclusion in future tour programmes.
The post-tour programme was designed to cement the land links between Thailand and the Greater Mekong Subregion countries. One of the tours was a five-day, four-night itinerary covering Pattaya – Rayong – Chanthaburi – Battambang – Siem Reap, showing that it is possible to go all the way to the famed temples of Angkor Wat.
This year, the five co-sponsors were the Chon Buri Provincial Administration, King Power International PCL, Thailand Convention and Exhibition Bureau (TCEB), Bangkok Airways PCL and the Airports of Thailand PCL.