Heroleads Thailand Expands its Regional Footprint by Acquiring Bdigital Indonesia

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Thailand’s leading data-driven performance marketing company, expanded to Indonesia by acquiring Bdigital, a local digital marketing agency, to form Heroleads Indonesia. The objective of the acquisition is to expand Heroleads digital performance solutions medium businesses as well as large enterprises into Indonesia, with the objective of replicating the success story in Thailand. The new Heroleads Indonesia, together with Heroleads Thailand, now constitutes Heroleads Asia — a company set to become a leader in performance marketing in the South-East Asia region.

Heroleads connects businesses across Thailand with their customers by offering industry-specific digital solutions. The company specializes in developing Ad-Tech software solutions to help marketers manage digital activities across different platforms more efficiently. The product offering to the client base includes performance-based digital advertisements, data analytics & tracking solutions, lead management and platform-based influencer marketing.

Bdigital, founded in 2014, employs 30 digital experts and provides services in lead generation, and social media marketing to a variety of clients. In the last 2 years bDigital has achieved strong growth throughout Indonesia serving clients in 7 cities and plans to accelerate the growth as part of Heroleads Asia.

“This acquisition is the first step in our plan to expand across the Southeast Asian region. Indonesia is the largest internet market in ASEAN with over 150 million active social media users. We believe that by helping local businesses — from medium companies to large enterprises — to grow online, Heroleads will be able to contribute to Indonesia’s economic growth”, said Carlo Herold, Founder and CEO at Heroleads.

“Heroleads Thailand has proprietary marketing technology as well as an outstanding team and experience to help us position ourselves to be the leading performance marketing company in Indonesia. This combined effort opens up a lot of opportunities to strategically increase our market share not only in Indonesia but also in Southeast Asia”, said Rama Dhonanto, Managing Director at Heroleads Indonesia.

A number of policy reforms announced in Indonesia since 2016 contributed to the growing interest from Thai investors in various information and communications technology (ICT) domains. The Indonesia Investment Coordinating Board (BKPM) is continuously seeking to accelerate the growth of Indonesia’s highly promising digital economy, which might be the future of the country’s economy, by encouraging more investors to invest in the sector.

Thailand aspires to be an ASEAN regional center of the digital economy, as established in the Thailand 4.0 strategy in alignment with the Thailand 12th Social and Economic Development Plan (2017–2021). ICT aims to be the foundation of the country’s development which will drive the Thailand economy into high‐income countries due to the efficiency and effectiveness of ICT and its ability to stimulate and support work in most areas.