Bangkok Airways has unveiled a new campaign that focuses on local produce to help promote tourism.
According to President of Bangkok Airways Public Company Limited Puttipong Prasarttong-Osoth, Koh Samui continues to be an important tourist location of Thailand and one on the top of the list of preferred destinations among foreign visitors.
In addition to natural beauty of clear water and clean sand, coconut trees are something that has been with Koh Samui for a very long time ascoconut has long been a key export item of the island, he said.
But because of pest problems and the construction of more resorts, the population of coconut trees has lately fallen drastically.
Mr. Puttipong said that, accordingly, Bangkok Airways is launching a coconut-tree-growing campaign under the theme “Love Earth Save Earth : Love Samui Save Coconut Tree”.
Under the campaign, the airline has distributed two main species of coconut, including fragrant coconut and brown coconut which is used to make coconut milk and coconut cream.
More than 2,000 coconut shoots have been given out to enable locals to grow and help promote tourism while making extra earnings as coconuts can be turned into several OTOP items.