“Beauty Made in Thailand” Promotes Thai Beauty Brands to the World

Email

Beyond Beauty ASEAN Bangkok (BBAB) is all about networking, learning and sharing in both the local and international arenas. The 5th edition is proud to present a new feature, “Beauty Made in Thailand”, during 20 to 22 September 2018, at IMPACT Exhibition & Convention Center, Bangkok, Thailand.

Strong support from TCMA for Beauty Made in Thailand

In collaboration with Thai Cosmetic Manufacturer Association (TCMA), Thai beauty culture will be highlighted through “Beauty Made in Thailand”.

The Thai beauty market represents a vibrant environment with immense potential, which will be explored via multi-disciplinary sharing sessions, targeted at by both buyers and sellers.

Some of the areas that will be explored by “Beauty Made in Thailand” include:

– How Thai brands have been able to create value through Thai culture?

– How to interpret Thai culture as a heritage through products and branding?

– How Thai brands can become ambassadors of Thai culture and reinforce the visibility of a country?

Using an integrated approach, beauty and cosmetics brands; beauty medical devices; food supplements; natural and organic products will be incorporated in the “Beauty Made in Thailand” project. 120 international buyers from Asia will be invited to visit the pavilion to discover and experience the Thai brands.

“As Southeast Asia’s top producer and exporter of cosmetics products, Thailand has proved her capabilities with many international brands making Thailand their production hub for the region. In the Beauty Made in Thailand zone, Thai companies will showcase their production capabilities and to highlight the uniqueness of locally made products and services.”, said Mrs. Ketmanee Lertkitcha, Deputy Secretary – General and Chair of Cosmetics Industry Group, The Federation of Thai Industries and and President of Thai Cosmetic Manufacturers Association

“The aim of the Beauty Made in Thailand project is to welcome international buyers to Bangkok to see Thailand through Thai Beauty culture.” Said Ms. Claudia Bonfiglioli, General Manager of Informa Beauty

Two shows, one venue – BBAB Finished Products and BBAB Supply Chain

BBAB 2018 has launched the concept, “Two Shows, One Venue”, featuring “BBAB Finished Products” and “BBAB Supply Chain”. Over 400 manufacturers from Europe, India, Indonesia, Japan, Korea, Malaysia, Singapore, Taiwan and Thailand will be showcasing perfumery, cosmetics and toiletries; professional beauty salon and spa; hair and nails; herbal products; natural and organic; and nutraceuticals and dietary supplements products and services under BBAB Finished Products. More than 300 packaging materials; contract manufacturing / OEM / ODM; machinery and equipment; and private label suppliers will be exhibiting under BBAB Supply Chain.

These two segments, with separate entrances and separate targeted visitor promotion, aim to better serve the exhibitors by attracting the relevant buyers for each segment.