Industry partnership launches 2nd of CCE South East Asia – Thailand 2018 trade show

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Four-member group joins forces with the aim to develop the Thai Corrugated Packing Production Industry as the regional hub.

A group of industry associations and a Thai government body has announced the 2nd edition of the CCE South East Asia – Thailand 2018 trade show, highlighting the Thai Corrugated Packaging industry.

The event runs concurrently with ICE South East Asia from 5-7 September 2018 at the Bangkok International Trade and Exhibition Centre (BITEC), Bangna, and will highlight the latest machines and equipment from leading manufacturers throughout ASEAN, offering a showcase of direct-to-user solutions.

The four organisations comprising the CCE South East Asia partnership are the Thai Corrugated Packaging Association; the Thai Pulp and Paper Industries Association; the Thai Screen Printing & Graphic Imaging Association; and the Thailand Convention & Exhibition Bureau (TCEB).

The CCE – ICE 2018 event is part of the group’s broader aim to expand manufacturing capabilities and drive sustainable growth in the Thai Corrugated Packaging Manufacturing industry, in line with government’s ‘Thailand 4.0’ digital-era development plan.

According to Kanokwara Anutarawatr, Senior Manager, Mack Brooks Exhibitions Asia Ltd., “Nowadays, corrugated packaging industries in ASEAN countries must be able to meet growing local demand and rising customer numbers. With a combined population of 620 million, most of working age, ASEAN countries have experienced a steady rise in consumer demand. This is a key factor driving national economic growth levels in the region, which has led to expansion of the consumer goods and packaging markets and recent innovations in the corrugated packaging industry.”

The growth of ASEAN’s Corrugated and Folding Carton industry has led Kanokwara Anutarawatr and her team to feature an additional 40% of floor space at CCE South East Asia – Thailand 2018.

“CCE – ICE 2018 will present a great opportunity for corrugated packaging industry entrepreneurs to share experience and develop connections with leading manufacturers of machine innovations and technologies,” said Ravi Kasemsarn, President of the Thai Corrugated Packaging Association. “This exhibition will be a driving force in optimising the industry for sustainable growth under the Thailand 4.0 initiative.”

With over 3,248 trade visitors and over 90 exhibitors present at 2016’s show, this year’s edition is expected to see even more attendees and more spaces being reserved.

Vichan Jitpakdee, President of the Thai Pulp and Paper Industries Association, commented on the show’s growth: “The number of visitors and machines being exhibited at CCE South East Asia – Thailand 2018 is expected to far surpass the previous show, which gives Thai and ASEAN-based corrugated paper industry entrepreneurs a chance to see new machine innovations and technologies while building up their business network.”

Describing the scope of work of the Thai Screen Printing & Graphic Imaging Association, its president Prapaporn Narongrit explained: “We aim to support and improve the Thai screen printing industry and related industries by value-adding through increased product functions and decorations — with safety and positive social and environmental impact top priorities. Moreover, our support initiatives include a screen cluster, which includes raw materials suppliers, manufacturers, wholesalers and customers.”

Commenting on the government agency’s role in staging the event, Kanokporn Damrongkul, Director of Exhibition Department – Thailand Convention and Exhibition Bureau (TCEB), said, “As part of a government agency, we have a clear mission to support, develop and contribute to the standardization of the Thai MICE Industry. In order to position Thailand as a major hub for MICE in ASEAN, we support CCE South East Asia – Thailand 2018 with two government-sponsored campaign. The first campaign subsidized by TCEB is called Connect Business, which aims to bring more international visitors to international trade exhibition shows in Thailand. The second TCEB-subsidized campaign is Exhibiz in Market, which aims to bring more international exhibitors to join international trade exhibitions in Thailand through marketing activities such as overseas road shows.”

Kanokwara Anutarawatr continued: “In addition to the strong domestic support from our partners, the Thai Pulp and Paper Industries Association and the Thai Screen Printing and Graphic Imaging Association, CCE – ICE SEA 2018 has gotten a good response from overseas groups as well, such as the Association of International Metallizers, Coaters and Laminators (AIMCAL). Moreover, the show will provide learning opportunities through seminars and workshops focusing on trends and new applications which meet the needs of Paper, Film & Foil Converting industry entrepreneurs.”