Magnolias Ratchadamri Boulevard (MRB) is announcing its arrival in the super-luxury mixed-use market as a new city landmark by staging the grand event ‘Beautiful Bangkok by Magnolias @Ratchaprasong’, in line with the government’s tourism goals. With Thailand’s first 3D projection mapping on a 60-story building, Magnolias aims to give Thais and visitors a new experience, enhancing Bangkok’s global image.
Mr. Visit Malaisirirat, CEO of Magnolia Quality Development Corporation Limited (MQDC), one of Thailand’s leading property developers, said super-luxury mixed-use projects have been trending throughout the year, putting the market clearly in the spotlight. The four essential factors for its success are location, design, value, and service. A prime location that is also convenient creates greater value. Outstanding design enables the property to stand out and encapsulate buyers’ identity. Economic value makes the project worth investing in. Comprehensive services fully meet clients’ needs, covering all areas from condominiums to the hotel and facilities.
“Magnolias Ratchadamri Boulevard (MRB) is a super-luxury mixed-use project proceeding under MQDC. It is located in a landmark area at the heart of Bangkok, Ratchaprasong, known as the city’s economic center with rapid growth in several commercial and residential projects. We intend to develop this project prioritizing design and the selection of high-quality materials, which is apparent through the building’s iconic shape, innovatively constructed with highly sophisticated technology that meets our commitment to deliver the very best to our clients.
“In addition to offering opulent suites, we are in alliance with Hilton’s renowned 5-star hotel brand Waldorf Astoria, which is another source of pride for us as Waldorf Astoria Bangkok will be the first of the brand’s hotels in Southeast Asia. To further guarantee the project’s success, MRB received three prestigious awards from the Thailand Property Awards in 2014including Best Architectural Design, Best Interior Design, and Highly Recommend – Best Luxury Condo Development (Bangkok).”
Regarding the project’s progress, Ms. Peachpattha Pakakan, Vice President of Marketing and Sales Projects for Magnolias Ratchadamri Boulevard (MRB), said: “We have already sold 80% of the total of 316 units. Our clients are about 50% Thai and 50% foreign, mainly from Hong Kong, Singapore, and Taiwan. The driving factors for our satisfying sales growth are MRB’s location at one of Thailand’s top destinations and its being a mixed-use development, enabling it to meet our residents’ every need, along with the fully equipped facilities. In the coming year, the units that we plan to sell are two-bedroom units sized 72-106 sq m with a starting price of about THB 20 million/unit or THB 280,000/sq m. For penthouses, we have eight and have now sold four. We expect to complete the whole project within Q2/2018 and our new sales gallery on site will officially open on 1 December 2017”
To elevate the Ratchaprasong district’s global appeal, Magnolias Ratchadamri Boulevard (MRB) has joined Ratchaprasong Square Trade Association (RSTA) to plan development and conservation while promoting Ratchaprasong Square as a center of economic activity.
Mr. Visit Malaisirirat said: “We are very pleased to be a member of the Ratchaprasong Square Trade Association (RSTA) as the area is the country’s key business district and also globally well-known as Thailand’s most remarkable luxurious lifestyle center. Magnolia Quality
Development Corporation Limited (MQDC) believes that our property project, Magnolias Ratchadamri Boulevard, once we are allied with the RSTA, will complete the magnificent scenery of the Ratchaprasong-Ratchadamri district.
“Magnolias Ratchadamri Boulevard also complements the district to become a genuine landmark and a center of the retail market, wholesales, hospitality, luxury residences, and also MICE [meetings, incentives, conferences, exhibitions] in the heart of the capital. As well, the project enhances the potential of the Ratchaprasong-Ratchadamri area to become one of the global key business districts.
“To reinforce our commitment with the mission of further complementing the Ratchaprasong-Ratchadamri area, we are collaborating with the RSTA and the Tourism Authority of Thailand in organizing ‘Beautiful Bangkok by Magnolias @Ratchaprasong’, the country’s first ever 3D projection mapping performance on a 60-story skyscraper event.”
Mr. Malaisirirat said: “Beautiful Bangkok by Magnolias @Ratchaprasong is another activity that we’d like to give Bangkok as a present that brings smiles, happiness, and pride. We sincerely hope that with this grand event, we can display Bangkok’s beauty to people around the world and make Ratchaprasong known as a business district globally. During the festive season, the number of visitors to the area increases by about 30% from 600,000 visitors to 780,000 visitors a day.”
Beautiful Bangkok by Magnolias @Ratchaprasong will use Magnolias Ratchadamri Boulevard (MRB) as the canvas for high-technology innovative 3D building mapping projection through collaboration with the world-renowned Limelight group of artists. The show will take place on 14-30 December 2017 with five performances daily at 7:00pm, 7:15pm, 7:30pm,7.45pm, and 8:00pm and on 31 December with an additional sixth performance at 11:55pm.
Ms. Peachpattha said: “It’s our honor to organize this activity to raise the country’s image and allow people to enjoy the event together during this festive season. To join these fun activities, submit your best photo to compete to win THB 100,000 for depicting Beautiful Ratchaprasong or Beautiful Magnolias to beautifulbangkokbymagnolias@gm