Poster Royal 47_Eng

Royal Project Foundation announces Royal Project 47th event at CentralWorld

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The Royal Project Foundation and CentralWorld shopping center are holding the Royal Project 47th  event, one of King Rama IX’s projects, which will be held under the concept of The Miracle of the Royal Project’, with highlighted products being processed Azuki beans, Purple corn, Dahlias and Calla Lilies. The event is offering the opportunity to shop for an extensive line of products from the Royal Stores and over 3,000 different products produced from the Royal Projects in a setting of a modern supermarket at the exhibition. The exhibition will show the academic advances in progress of different rice varieties, specific bean varieties to grow in the highlands and beautiful flowers from a study of new plant varieties such as the Calla Lily, Eucomis and Dahlia. Be mesmerized by the spectacular beauty of ‘The Miracle of the Royal Project’ a 17-meter-tall sculpture, decorated with 367 golden Bodhi leaves to honor His Majesty King Bhumibol Adulyadej on the occasion of the celebration of his 70-year reign and to honor Her Majesty Queen Sirikit on her seventh cycle birthday. The event will be held from Friday 5th until Sunday 14th August 2016, ten days in total, at CentralWorld. H.R.H. Princess Soamsawali will preside over the opening ceremony on 5th August 2016.

The Royal project Team and CentralPattana Team

H.S.H. Peesadech Ratchanee, President of Royal Project Foundation said about the Royal Project 47th event: “The King started the Royal Project in 1969, aiming to develop agriculture in the highlands to reduce the problems of shifting cultivation, forest demolition and the growing of addictive plants among the hill tribes in addition to preserving the forests, which contain a major source of water in the country, and to further develop the quality of life for the hill tribe population. Over the years, the Royal Project has studied cold weather crop plantations in order to help the farmers in the highlands generate income as a replacement for growing opium and it has been very successful. Therefore, the Royal Project Foundation holds a Royal Project event every year to show the progress of our R&D and to distribute crops and products from Royal Project Foundation, the King’s personal projects and other supporting units that partner with the Royal Project Foundation.

The highlighted products for this year include processed Azuki beans, which is a new product derived from ‘mashed beans’ and is a delicious ingredient for many dishes. Purple corn is a crop from The Royal Agricultural Station Pang Da; it is a new plant variety, giving a sweet, crunchy corn. We have a great number of corn crops and this is the first year we have been able to commercially distribute them. Dahlias, Eucomis and Calla Lilies will be available for sale in bunches and in flowerpots. These new varieties of flowers may replace some imported flowers.

Poster Royal 47_Eng

At the event, Karb Suthipong Suriy, a popular food stylist, and chef Chumpol Jangprai (the top chef in the country) will demonstrate cooking using processed Azuki beans and purple corn for visitors to try. Azuki beans and purple corn contain anthocyanin, which gives the plants red and purple colors, with high levels of antioxidant properties that can help to slow down the degeneration of cells, stimulate blood circulation, reduce the risk of heart disease and arteriosclerosis in the brain, decelerate the deterioration of the eyes, and help to inhibit Escherichia coli pathogenic bacteria – a cause of diarrhea and food poisoning. Processed Azuki beans and purple corn can be used as ingredients for various healthy dishes, offering good nutrition, and are suitable for everyone and all age levels.”

In addition to the recommended products above, the Royal Project 47th event also has many more crops to offer such as yellow cherry tomatoes, bok choy, butternut squash, organic chayote and fruit such as sweet purple passion fruit, avocadoes, persimmons, figs and processed products such as tasty Kimchi in a tub made from clean Chinese cabbage from the Royal Project. It contains a high level of Kaba, which helps to nourish the nerves and brain and makes you feel relaxed. Crispy shiitake, Cape gooseberry drinks, and passion fruit drinks are also available. Poultry available at the event are such as smoked chicken (poulet de Bresse) and smoked pheasant, and there are mushroom products such as dried Red Reishi (three colors) etc. Other products from the King’s personal projects will be available spread out over many zones in the shopping center. Highlighted products from the following projects will be presented as well: 1) The Foundation for the Promotion of Supplementary Occupations and Related Techniques under the Royal Patronage of Her Majesty the Queen 2) Bang Sai Royal Folk Arts and Crafts Center 3) Chitralada Store 4) The Royal Chitralada Projects 5) Arts & Crafts Supply Store 6) Sai Jai Thai Foundation Under Royal Patronage 7) Phufa shop 8) Chulabhorn Research Institute 9) Princess Pa Foundation 10) To Be Number One project and 11) Dr. Namjai Store.

Royal Project Product

Khunying Suchitra Chirathivat Mongkolkiti, Vice Chair of Executive Boards of the Central Group of Companies said: “It is a great honor for the Central Group to have had such an opportunity to support and to join with the Royal Project Foundation in holding the Royal Project events for over 20 years – since the first event at Central Ladprao was presented. Each year we receive great feedback from the public and for this upcoming event, we would like to make it a great one in order to publicize the Royal Project products. Products from the Royal Projects and the King’s and Queen’s personal projects will be available at special prices for Thai and foreign visitors.”

As a special for this year, in addition to a chance to shop for over 3,000 products in a period of ten days, the area in the central court zone, which will be the center of the Royal Project 47th event, will also exhibit a hanging sculpture on the theme of ‘The Miracle of the Royal Project’. It is a 17-meter-tall sculpture, comparable to a five-storey building to represent the background of the Royal Project through images and stories that H.S.H. Peesadech Ratchanee, President of Royal Project Foundation will share with everyone. The content is from ‘The King and the Royal Project’ book. The stories are divided into three phases: the origins of the royal project, support and expansion of the royal projects and new crop development, and the establishment of the Royal Project as a corporate entity for permanent public benefit and for flexibility, stability and efficiency. The sculpture is decorated with 367 golden Bodhi leaves to honor the King and the Queen and to wish them excellent health and long lives.

Don’t miss the exhibition of illustrations and stories as well as the academic information series called ‘Help them to help themselves’, a farmland model display on the origin of field crops for the highlands since the King first gave Royal Red Kidney Bean seeds to the Karen people to grow instead of opium crops and now the Royal Projects support them growing ten types of field crops, including beans and sesame, wheat, and flax seed in 16 royal project centers, creating over 12 million baht in income per annum for farmers.

SaijaiThai Foundation Under the Royal Patronage Products

System of Rice Intensification: Operational research results from the Royal Project and the Highland Research and Development Institute (Public Organization) focuses on the engagement of local farmers and local seeds. The Royal Project supports paddy fields and upland rice growing in 15 royal project centers, valued at 7 million baht per annum. Corn planting with legumes, which requires no burning: This issue arose from the increase in corn growing whereby farmers kept growing the same plants on the same piece of land causing soil degradation. Farmers, in turn, used to burn the stumps in order to prepare the land for the new crops, which caused air pollution. The Royal Project Foundation and Land Development Office 6, Highland Research and Development Institute (Public Organization) undertook research and found an improved method to grow corn that does not require burning, and brings in legumes to grow in-between the corn plants to help increase the organic matter to the soil, minimizing the erosion of the soil and helping to generate more income for the corn growers. On this occasion, we would like to invite you to visit and shop from a selection of over 3,000 products from the Royal Projects in the Royal Project 47th event from 5th-14th August 2016 at CentralWorld shopping center.