Thailand tourism breaks records and visitor gets lucky

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Thailand’s tourism industry has broken yet another record with the arrival of the kingdom’s 34 millionth visitor, at the end of a boom year which saw earnings soar to THB 1.81 trillion (almost AUD 64 billion) for the full calendar year 2017.

This proved very lucky for one fortunate visitor, Yu-Chen Wang from Taipei, Taiwan, the 34 millionth arrival to Thailand in 2017. She was named ‘Thailand’s Luckiest Visitor’ upon arrival at Suvarnabhumi Airport, warmly welcomed by private sector tourism industry representatives and senior executives of the Tourism Authority of Thailand (TAT).

Wang arrived in Bangkok aboard Thai Airways International’s flight TG637 from Taipei, planning to spend five days with her friends taking in the sights and soaking up local Thai experiences in Bangkok and Ayutthaya.

She was rewarded with two economy-class return tickets from her original destination to Thailand, a voucher for five nights accommodation in Thailand as well as the ‘Thailand’s Luckiest Visitor’ accolades that included a signed certificate from TAT.

TAT’s deputy governor for marketing communications, Tanes Petsuwan, said 2017 had proved an exceptionally good year for Thailand, which is welcoming the New Year with a range of exciting tourism events and activities under the action-packed Amazing Thailand Tourism Year 2018.

“We are grateful to Ms Wang as well as millions of other visitors for making Thailand their preferred destination,” Petsuwan said. “TAT is committed to ensuring their visits are always memorable, and offer them the chance to ‘Open to the New Shades’ of tourism experiences each time they visit the Kingdom.”

The ‘Thailand’s Luckiest Visitor’ campaign dates to June 2015. It was launched to recognise and reward record-breaking visitors on arrival to the country. With strong support from the public and private sector, the campaign has attracted considerable international attention and enhanced the value of Thailand’s tourism brand image.

Edited by Peter Needham