AirAsia has won the best Asean marketing campaign at the Asean Tourism Association (ASEANTA) Awards for Excellence.
AirAsia’s “Think Asean, Think AirAsia” campaign was named Best Asean Marketing and Promotional Campaign at the 30th ASEANTA Awards for Excellence held at the Borobudur Hotel in Jakarta last night.
The campaign, which ran from 8 to 14 August 2016 in conjunction with Asean Day, featured a photo look book and dedicated posts of must-see places in Asean on social media and Travel 3sixty digital platform, highlights of AirAsia’s Asean-inspired inflight menu and a YouTube video series on things to do and food to eat in each Asean country – all supported by a promotional fare from as low as RM10 to all Asean countries.
The Best Asean Marketing and Promotional Campaign award recognises promotional or marketing campaigns made by any entity within or outside the region that effectively increases the awareness of Asean as a single destination.
The award was presented by Indonesian Tourism Minister Arief Yahya to AirAsia Group CEO for Indonesia Dendy Kurniawan, who accepted it on behalf of AirAsia Group.
The annual ASEANTA Awards for Excellence recognise Asean individuals or organisations that have contributed to the development and promotion of Asean tourism products.
A total of six categories were contested, which also included Best Asean Travel Article, Best Asean Tourism Photo, Best Asean New Tourism Attraction, Best Asean Airline Programme and Best Asean Cultural Preservation Effort.
AirAsia Group Branding Head Rudy Khaw said, “It is an honour to be chosen once again for the best Asean marketing campaign. Being a truly Asean airline, we are always ready to bat for the region, and we are thrilled this showcase of the best Asean has to offer could play a role in making it the destination of choice for more travellers.”
AirAsia is a truly Asean airline that flies direct to all 10 Asean countries and has operations in Malaysia, Thailand, Indonesia and the Philippines, as well as India.
AirAsia Group CEO for Indonesia Dendy Kurniawan accepts the award on behalf of AirAsia Group from Indonesian Tourism Minister Arief Yahya.