The Tourism Authority of Thailand’s (TAT) new TV commercial, ‘Hidden Shades of Amazing Thailand’, is making its satellite television debut on the BBC channel across Asia Pacific this 27 December 2018 after having been broadcast on CNN on 20 December 2018.
It first previewed to great fanfare at the World Travel Mart 2018 in London in November, then created an online exposure on Facebook and YouTube on 18 December.
The commercial promotes secondary cities in line with the ‘Amazing Thailand Go Local’ policy. It endeavours to better balance tourists and tourism revenue distribution between urban and rural areas while softening peak travel seasonality.
It also expands on the TAT’s ‘Amazing Thailand Open to the New Shades’ concept that is founded on open-mindedness and diversity. That means Thailand is ready to welcome all visitors with a common and genuine warmth and hospitality.