A regional survey commissioned by Beringer Vineyards, Napa Valley, has revealed that while the majority (86 percent) of Thais claim to ‘long’ for their next vacation and most consider themselves well-travelled (74 percent), over three quarters (82 percent) believe that they could have maximised their annual leave if only they were better at travel planning.
62 percent of respondents from Thailand even admitted that they have gone to a destination they have no interest in, just because someone else was willing to plan it for them.
The survey of over 5,000 respondents across five countries* was commissioned to better understand attitudes towards vacation planning – whether Thais have the know-how or a genuine fear of planning, to who takes charge and how much time is invested in making plans.
“We were shocked to find that there’s a growing trend of Thais who are short changing themselves when it comes to getting the most from their annual leave, given that they work so hard to earn it,” commented Chris Thomas, Regional Marketing Director, Beringer Vineyards.
“In response to the findings, Beringer has launched a campaign on the world’s largest travel site TripAdvisor, to inspire a holiday planning movement. We want people to see that making vacation planning a social occasion is the way forward. A little bit of planning can have a huge impact on the kind of holiday you experience and it’s well within everyone’s reach. We believe that vacation planning is always better when shared with others over a glass of wine,” added Thomas.