In 3Q16, AIS posted 2.2% service revenue growth when compared to last year, totaling Bt30,626mn. Total subscribers was 39.9 million, maintaining number 1 market share in both revenue and subscribers with aim to provide digital life for Thais.
The stable growth of AIS in this quarter was contributed by higher number of subscribers, together with continued increase of internet usage. Non-voice revenue increased by 18% from last year, following the increasing trend of data usage to 3 GB/month. It was supported by popularity of social media and video content, as well as better customer perception on network quality following 4G coverage expansion. Attractive price packages and special handset promotions also resulted in an increase of total subscribers to 39.9 million and net addition of 500,000 sub, which is the highest in 12 months.
In this quarter, fixed broadband business, AIS Fibre, showed strong improvement with 6 times revenue growth from last year. Net addition per month was 4 times higher than last year, totaling 195,000 subscribers in 3Q16. The service covers 3 million homepass in 28 provinces, and the starting price is 590 Baht for 20/7 Mbps speed with 10% discount for AIS Postpaid customers.
Mr. Somchai Lertsutiwong, Chief Executive Officer of Advanced Info Service PLC or AIS said “solid growth of AIS in this quarter was a result of our commitment to the key strategy to be a leading Digital Life Service Provider to uplift standard of living for Thais. First of all, we maintain the strength of our core mobile business, with high speed 4G network expanded to every province in Thailand, as well as continuous improvement of 3G and 2G network, marking the most comprehensive network in Thailand. It is integrated with rapid growth in fixed broadband business, our new revenue stream that responds to always-connected needs of customers, and it is supported by a wide variety of digital content from leading content developers via AIS PLAY application and AIS PLAYBOX platform to meet the growing demand in digital era.
This key strategy will accommodate to the behavioral changes of consumers in digital era, leading to sustainable business for AIS. We are the only Thai telecom company listed in Dow Jones Sustainability Indices or DJSI under emerging market category for two consecutive years, with the commitment to create and develop cutting edge technology for connecting Thais with easy-to-access technology and uplifted standard of living in every angle.”