Hisense is launching a 4K ULED Smart TV with its cutting-edge technology, good quality and elegant design, aiming to break into top three in Thai TV market shares within five years.
Hisense is planning to offer a full range of household appliances in early 2017.
It is using a “sport marketing” strategy to build brand awareness with world-class sport events.
Hisense, a world’s leading technology brand, has expanded its consumer electronics business to Thailand, launching a TV product in 120 Tesco Lotus stores to pioneer the Thai market before it offers a full range of household appliances including refrigerators, freezers, washing machines, air conditioners and mobile phones in early 2017.
Hisense is currently the No.3 leader for global TV market shares and No.1 in the Chinese market for 13 consecutive years.
Ms. Catherine Fang, Vice President of Hisense International Co., Ltd. said “Hisense is a world’s leading technology company committed to providing the most innovative products and solutions to customers for a better quality of life. With a vision for products of the future, our 13 R&D centers around the world have created multimedia products, home appliances and telecommunication devices, generating total revenue of 15.9 billion US dollars in 2015.”
“Hisense businesses have expanded around the globe, tapping into markets in Asia, Europe and the US. We are expanding into the Thai market as we believe in its potential. Hisense is planning to pioneer the Thai market with our TV product line,” said Mr. Finn Zhang, Managing Director of Hisense International (Thailand) Co., Ltd.
“Thailand’s TV market has a total value of 30 billion Baht. To fight the intense competition with international and Thai brands, Hisense plans to focus on the outstanding quality of its TV products and the Hisense TV management strategic model, which have earned it a great success and positive customer responses all over the world,” he said.
“The Thai consumer behavior is changing rapidly. The focus has shifted from price to design, innovation and quality. Large televisions with a 55″ screen and 4K high resolution technology receive very good responses from the market,” said Ms. Fang.
Hisense is launching middle to high-end LED TV products with a size of 32″ to 85″, a patented ULED innovative screen with user-friendly smart VIDAA operation functions, and High-Dynamic Range (HDR) technology to improve the picture and color quality with 4K ultra-high definition. Its target consumers are those who use the internet, are familiar with technology and look for a quality TV product with a modern design and a competitive price.
Hisense TV products will initially be on shelves in 120 Tesco Lotus branches but will eventually be available in leading modern trade stores, traditional home appliance stores and online channels. The company targets to be among the Top 3 brands in the television market in Thailand within 5 years.
It will use a “sport marketing” strategy to reinforce its world-class brand and create brand awareness in Thailand and the world. It is an official sponsor of European Championship 2016 (EURO 2016) in France, a sponsor of Formula One Redbull Racing team, the main sponsor of Australian Open Tennis Championships with the right to name the main stadium “Hisense Arena”, the sponsor of the US most popular racing event NASCAR and various other international renowned sport events.
“We believe the strength of our brand in the world market and the excellent quality, advanced technology and great design of our products will help us receive good responses from the Thai people, leading to a success in the Thai market. We also plan set up a regional hub for sales, services, R&D and production in Thailand in order to expand our business into the CLMV countries (Cambodia, Laos, Myanmar and Vietnam),” said Ms. Fang.