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New Hotel Tech eBook Explores the Impact of Technology Throughout the Guest Journey


TrustYou, the world’s largest guest feedback platform, released their latest eBook: The Hotelier’s Tech Stack Guide – Must-Have Technologies That Impact The Guest Journey. This eBook breaks down the technologies and software that modern hoteliers need to use to succeed in a digital age. It also emphasizes their impact over all phases of the guest journey, from the initial booking to post-stay ROI measurement.

The Hotelier’s Tech Stack Guide speaks to both independent and chain hoteliers and it provides them with insightful information about hotel technologies that determine the success of a guest experience, as well as a hotel’s overall operations, reputation, and revenue management. The eBook is divided into four chapters, the first three of them following the guest journey. Every chapter includes in-depth descriptions of must-have systems that impact each phase:

  • Pre-Stay: focuses on Internet Booking Engines, Reservation Systems, Channel Managers and Live Chat tools;

  • On-Site: includes information about Customer Relationship Management Systems, Property Management Systems, Direct Messaging, and Internet of Things;

  • Post-Stay: provides details on Guest Feedback Platforms and Revenue Management Systems;

The final chapter of the eBook tackles up-and-coming, innovative tech concepts such as Artificial Intelligence and Virtual Reality – technologies that are not yet widely used, but  can positively impact the guest experience.

“It’s no secret that technology has made its way into hospitality, and successful businesses rely on a number of software and systems. However, it is not always clear which technology hotels have the greatest payoff. This is why we wanted to break down the most important and relevant technologies that hoteliers absolutely need in this tech-driven era, in order to ease operations, save valuable time and increase the number of bookings and the overall revenue. Having attributed each technology to a different stage of the guest journey should help shed some light on their necessity and impact.” said Valerie Castillo, TrustYou’s Vice President of Marketing.

The Hotelier’s Tech Stack Guide – Must-Have Technologies That Impact The Guest Journey is available for free download here.

Find more information on TrustYou and the guest feedback platform on www.trustyou.com.