At the CAPA-ATCE Global Summit in Amsterdam, Sabre Corporation (NASDAQ: SABR), the leading technology provider to the global travel industry, launched its next-generation revenue management platform, AirVision Revenue Optimizer. This innovative solution is designed to help airlines respond to rapidly changing market conditions in real-time and to optimise multiple revenue streams through advanced decision support.
Sabre’s Revenue Optimizer provides end-to-end control for airlines to better understand traveler profiles and respond to their needs and willingness to pay, while efficiently pricing and selling seat inventory and ancillary products. This is done by leveraging real-time data from the passenger service systems (PSS) and other Sabre commercial planning solutions such as scheduling and pricing.
“Utilising revenue management systems of the past can no longer produce long-term profitability,” said Pramod Jain, vice president of Sabre AirVision. “Legacy systems lack the ability to have real-time, accurate, customer-focused capabilities. Airlines need a next-generation revenue management platform like Revenue Optimizer that provides the opportunity to consider the total customer value and therefore become better retailers.”
Customers want tailored offers from airlines, and airlines need to create and manage these offers in an optimal way to remain competitive. This practice involves changes in many different systems airlines use. Revenue Optimizer supports this transformation and can help airlines drive incremental revenue by up to two percent. It also provides recommendations that allow airlines to offer the right content to the right customer at the right price.
“Sabre’s real-time data processing, enhanced integration and advanced decision support tool capabilities were impactful considerations for Aegean”, said Roland Jaggi, Director Revenue Management, Pricing, International Sales at Aegean Airlines. “By leveraging Revenue Optimizer, we will be able to maximise revenue opportunities by offering our customers innovative and personalised services and retail offers.”
Aegean Airlines is the seventh airline to sign an agreement to use this next-generation solution. Success in today’s industry requires a next-generation revenue management solution that is robust and provides airlines with more accurate, real-time information in an easy-to-consume format.
By implementing Revenue Optimizer, airlines will be able to fulfill these requirements and truly differentiate themselves as customer-centric retailers in the industry.