AirAsia, Asia’s leading and largest low-cost airline, is proud to announce its sponsorship of Korean drama “On the Way to the Airport” by Korean Broadcasting System (KBS).
The drama, which stars Lee Sang-Yoon and Kim Ha-Neul, explores the relationships of thirtysomethings working in the aviation industry, with the main characters depicted as an AirAsia pilot and cabin crew.
All filming of scenes related to the aviation industry and scenes in Kuala Lumpur, Malaysia, were fully sponsored by AirAsia.
To celebrate the sponsorship and on-air debut of the drama, AirAsia will hold a prize giveaway for viewers, which includes goodies such as scale model aircraft signed by AirAsia’s brand ambassador in Korea Park Ji-Sung.
To participate, simply capture images of AirAsia that appear in the first and second episodes of the drama and upload them to AirAsia’s official Korean language Facebook page. Please visit www.facebook.com/airasiakorea for more details.
“On the Way to the Airport” airs at 10pm (GMT +7) every Wednesday and Thursday on KBS 2TV.
AirAsia North Asia President Kathleen Tan said, “AirAsia has always had a close relationship with popular culture. This sponsorship is a good way to support the Korean entertainment industry as well as to showcase both our brand and the airline industry in general in Korea and elsewhere in Asia, where Korean dramas are widely enjoyed.”
AirAsia services an extensive network to 27 countries and over 120 destinations across Asia, Australia, New Zealand, the Middle East and Africa. AirAsia currently operates 64 flights per week from Incheon and Busan to Kuala Lumpur in Malaysia, Bangkok Don Mueang in Thailand and Manila, Cebu and Kalibo in the Philippines.