AirAsia guests in Malaysia, Thailand and Indonesia can now book and manage their flights directly within the LINE app as part of the LINE Special Deals Program with AirAsia.
Guests in those three countries who link their AirAsia BIG member accounts to their LINE accounts will be able to access end-to-end booking and Manage My Booking functions identical to those on airasia.com and the AirAsia mobile app.
AirAsia BIG members who link their accounts will also receive exclusive deals as well as 100 AirAsia BIG Points, subject to availability and on a first-come-first-served basis.
Malaysian and Indonesian AirAsia BIG members will have access to the same payment options as the website and mobile app, while Thai members will make use of LINE Pay.
Guests who are currently not AirAsia BIG members can register for one for free at airasia.com.
AirAsia Group Chief Commercial Officer Siegtraund Teh said, “We are always looking for new ways to improve the booking experience for our guests, especially on social media. Through this partnership with LINE, we hope to create a more seamless flow from offer to booking while giving our guests additional payment options.”
A LINE spokesperson said, “We are excited to offer a greater user experience to LINE users in Malaysia, Thailand and Indonesia through our collaboration with leading airlines like AirAsia on LINE Business Connect. In order to meet all needs that our users encounter in a continually changing mobile environment, we will continue to widen the benefits of our Smart Portal beyond standard messaging.”
AirAsia is Asia’s largest low-cost carrier by passengers carried and jet fleet, with unmatched frequencies and some 60 unique routes within Asean.
A pioneer in travel and technology, AirAsia offers a wide range of innovative products such as mobile app, extensive self-service options, inflight wifi, interactive travel guides, premium coffee, online duty-free shopping, Premium Flex and Fly-Thru.
AirAsia was named World’s Best Low-Cost Airline for the eighth year in a row and AirAsia X won the World’s Best Low-Cost Premium Cabin and Premium Seat for the fourth straight year at 2016 Skytrax World Airline Awards in Farnborough, UK.