Hipflat.co.th, the leading Real Estate search website in Thailand, becomes the world’s 1st property portal to help buyers find homes right next to a Pokémon GO Stop or Gym. The game has become a worldwide phenomenon and Thailand is no exception. It was launched here on August 6th, after one month of waiting since the original release in the US and Europe. Now the interest among Thai Pokemon hunters is at it speak: Pokemon GO is currently the #1 top grossing app across all categories on both Apple App Store and Google Play in Thailand.
Pokemon “trainers”, searching to buy or rent a condo and dreaming of having an unlimited 24hours supply of PokeBalls right at their doorstep, can now use Hipflat to find their perfect place next to one of the 20,000mapped Pokemon Stop and Gym locations. Hipflat helps players “catch ‘em all!”
Proximity to Pokemon Stops and Gyms works just like any other filter option to find property near desiredfacilities and services. Looking for a 2bedrooms condo for rent at $1,000 per month near a mass rapidtransit and a PokeStop? This kind of search inquiry is now available to home buyers in Bangkok and Pattaya, the two largest real estate markets in Thailand.
Hipflat already shows consumers where hospitals, mass transit stations, restaurants, shopping centers and schools are. Consumers need this information to make the best choices when considering to buy or rent a property. Now they can see all the nearby Pokemon Stops and Gyms too.
Why is Hipflat doing this? Denis Nemtsev, CEO and Founder said: “Everyone loves Pokémon. Some mightsay it’s crazy, but it’s already a favourite fun activity for millions of people in Thailand. So why not combinethe desire to find these places with the strong demand for real estate property search? They both are based on a location of where you are and where you want to be”.
The craze is already affecting real estate listings across the globe. From the US to Singapore propertyowners and landlords are advertising proximity to PokeStops and PokeGyms as an extra value foprospective buyers and tenants. Speculation is fast developing across the world that apartments within the radius of Pokémon locations will now command higher rental prices than those without.
“Hipflat’s website traffic has been growing dramatically, and we expect this new unique feature toaccelerate growth even further. We currently are the leading property website in Thailand used by localsand foreigners alike”says Harlow Russell, COO. “Hipflat has always been the most innovative real estate search tool in the country. We were the first to introduce map based search in 2013. Now we have the Pokemon location data, so we can continue to offer innovative information to consumers to help find the best property at a fair price… and enjoy Pokémon GO at the same time!”.