“THE PRINCE” a Harley-Davidson Street Bob™ motorcycle, customized by Harley-Davidson® of Bangkok, beat entries from more than 300 H-D dealers from 30 countries around the world to win one of three coveted slots in the final round of the 2018 Battle of the Kings. Battle of the Kings is the world’s largest dealer custom build-off to determine the best customized motorcycle among its dedicated dealers worldwide. The 2018 Battle of the Kings Grand Champion will be announced during EICMA (International Motorcycle and Accessories Exhibition), taking place in Milan, Italy, from November 6-11, 2018 on the Harley-Davidson stand at the Rho Fiera Milano exhibit center.
The finalists were selected from a panel of judges consisting of media professionals from Japan, India, Australia, Great Britain and France. “THE PRINCE” will be going up against entries from Australia’s Adelaide Harley-Davidson and Italy’s Harley-Davidson Bologna in the final round. The Bangkok dealership that dreamt up this innovative version of the iconic American motorcycle with Thai accents was inspired by the idea of bringing the passion for “living a Harley® life” to more Thai riders and fans of the brand. Harkening back to the rugged individualism and classic choppers of the 70’s, and featuring a black-led paintjob, chopped fenders and slim profile, The Prince smartly embraces the essence of ‘nostalgia done right’.
“This is the first time that Thailand is participating in the Battle of the Kings, and a proud moment for all of us in the country who make, sell and ride Harley-Davidson motorcycles,” said Mr. Thanabodee Kulthol (Mark), Country Manager, Thailand. “All nine dealerships were excited to hear this great news. H-D is well known for customization on an extensive scale, and Battle of the Kings serves as a testament to that.
“‘THE PRINCE’ from Harley-Davidson of Bangkok has made its way to the grand final round to EICMA thanks to its theme and character. This really personifies our custom culture in Thailand. It was challenging to determine one winner, as all nine dealerships greatly succeeded in putting together special motorcycles in the true spirit of Harley-Davidson.”