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Honda hosts Skill Contest 2016 under the concept “Driven 2 Dream”

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Honda Automobile (Thailand) Co., Ltd. has conducted its Skill Contest for the 26th consecutive year under the concept “Driven 2 Dream”. The Skill Contest 2016 was a competition for employees who demonstrate exceptional skills and expertise in sales and after-sales service from Honda dealers across Thailand. It reinforces the company’s commitment to developing the potential of its employees to achieve maximum customer satisfaction while also offering high-quality and environmentally-friendly products. Mr. Kreeta Sopchoak, Director-General of Department of Skill Development, Ministry of Labour, presided over the opening ceremony for the final round of the Skill Contest 2016 recently held at the Honda Automobile (Thailand) Co., Ltd Training Center.


Mr. Pitak Pruittisarikorn, Chief Operating Officer of Honda Automobile (Thailand) Co., Ltd., said, “Honda always focuses on delivering the highest level of satisfaction to all customers. We also strive to be the number one brand in our customers’ minds, which is our committed business goal. This year, Honda intends to further enhance our customer service while introducing new products that exceed customer expectations because we aim, as always, to be the most trusted brand. In the first half of the year, Honda launched a variety of models, including the All-New Honda BR-V, the New Honda Accord, the All-New Honda Civic, and the New Honda Accord Hybrid, to meet the diverse needs of our customers. As we always aim to deliver maximum customer satisfaction, the Skill Contest is important since it significantly improves our employees’ ability to provide excellent customer service while maintaining the highest operating standards.”

Mr. Kreeta Sopchoak, Director-General of the Department of Skill Development, Ministry of Labour, said, “The Department of Skill Development focuses on developing the Thai workforce to enhance our workers’ potential and efficiency to meet the most challenging domestic and international demands. We are placing great emphasis on collaboration between the public and private sectors to prepare for the Thailand 4.0 project. Honda has consistently responded to our workforce development policies with successive Skill Contests, which promote ability and efficiency within the workforce.”

The Honda Skill Contest is divided into ten categories, including General Repair Technician, Body & Paint Technician, Service Advisor, Parts Staff, Sales Consultant, Customer Relations Staff, Periodic Maintenance Technician Pair, Body & Paint Estimator, Pre-Delivery Inspection Staff, and Safety Driving Instructor. This year, 129 finalists out of 2,745 potential participants from Honda dealers nationwide joined the contest. The winners in each category received a trophy, a certificate, and a gold pin. Honda will also engrave the winners’ names in the Hall of Fame at the Honda Automobile (Thailand) Co., Ltd Training Center. The winners will soon go on an educational trip to Japan where they will visit Honda Motor Co., Ltd.