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Sunday, September 24, 2023

A ‘Fair Play’ Robin Hood for Frequent Travellers Enters Asia Pacific Online Hotel Booking Scene

A fast-growing and multiple award winning online travel community is now ready to transform the hotel room booking world of frequent travellers in Asia Pacific.

Launched in 2014 in the Netherlands, Bidroom currently offers 125,000 hotel properties in 128 countries to frequent travellers who benefit from guaranteed lower room rates compared to other online travel agents.

The company’s primary mission is to serve as a fair alternative to the online booking market which is currently defined by excessive online travel agent commissions pocketed by giants such as Booking.com, Expedia, Hotels.com, Ctrip, Agoda and others. The fees travellers pay on such platforms include commissions up to 25%.

“Bidroom is demonstrably cheaper than all known online travel agents,” says Bidroom co-founder, Michael Ros, a Robin Hood in the dark and tangled forest of online hotel bookings. “The result is a terrific deal for travellers that also delivers transparency and fair play for the consumer and hotelier.”

Hotels aren’t charged any commission, but later pay Bidroom after a certain threshold of bookings has been reached.

The model works best for frequent travellers because they pay a modest membership fee to join Bidroom and then have access to the special room rates. Travellers pay €3 per month to join, or €29 a year, or €99 for a lifetime. Typically, savings over other online competitors range between €5 to €60 a night.

For example a €200 room purchase on Bidroom would typically be €220 on one of the giant alternative booking sites.

Bidroom has attracted leading hotel brands, big and small, chain and indie, from Berlin to Bangkok, Cape Town to Copenhagen, as well as apartment properties.

Members receive additional value added offers such as last-minute deals, premium Wifi, late-check out, welcome drink, restaurant discounts and more.

“Robin Hood took money from the rich to give to the poor,” says Ros. “Bidroom eliminates commissions and returns value to travellers. The online hotel booking forest is now a better place to take a trip.”

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