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Wednesday, May 31, 2023

Agoda and AirAsia.com announce strategic partnership to reignite travel in Southeast Asia and enhance AirAsia’s super app offering

Agoda, a digital travel platform and AirAsia.com, ASEAN’s fastest growing travel and lifestyle e-commerce platform, today announced a strategic partnership to spur travel activity in Southeast Asia and strengthen AirAsia’s super app offering.

The partnership between the two major travel service providers of the region harnesses the synergistic strengths of both digital platforms through the sharing of flight and hotel inventories, to deliver an extensive multi-product selection, greater convenience and superior value for travellers.

The initiatives from the collaboration include travel bundles, membership privileges as well as joint product marketing. Customers of AirAsia.com can now enjoy an enhanced variety of over 600,0000 Agoda properties by booking through SNAP, which is a flight and hotel package offered with the best price guaranteed.

Tony Fernandes, CEO of AirAsia Group said, “I am excited to announce our partnership with Agoda, which is part of our group-wide initiative to revitalise travel as we anticipate the reopening of borders in Southeast Asia. Travellers can now enjoy a more seamless ‘browse-to-buy’ experience on AirAsia.com and book their flights and hotels through SNAP, which is our new way to fly. This collaboration reflects our commitment to providing greater convenience, choice and value to our customers, which has become ever more important in this challenging post-COVID environment. We are taking the opportunity of this downtime to work innovatively with strategic partners so we can better serve our guests’ travel and lifestyle needs and look forward to announcing these ventures when the time is right.”

John Brown, CEO of Agoda said, “We are passionate about innovating, through partnerships and technology, the way people book and experience travel. The public’s appetite for travel is still strong, and we believe that our collaboration with AirAsia will help take the hassle out of travel by helping travellers to easily find great value deals as they venture out again. Equally important is the wider impact of this initiative between two of SouthEast Asia/ the regions well-known and highly regarded travel brands, on the confidence of accommodation partners, hospitality providers and related aviation industry players. It’s imperative we work innovatively with our partners to find solutions and do our part to stimulate demand and help the wider travel and tourism industry.”

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