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Saturday, December 9, 2023

AirAsia BIG partners with TrueYou to expand redemption options for loyalty programme

AirAsia BIG, the loyalty programme of AirAsia, and TrueYou, Thailand’s leading digital lifestyle platform, has launched a new partnership to expand redemption options for their respective loyalty programmes, including a special 50% bonus on first-time conversions from TruePoint to BIG Points.

The partnership, a first for AirAsia BIG in Thailand, will enable True customers to convert and use their TruePoint to book more than 500 hotels and 10,000 activities on airasia.com, as well as redeem flights to over 150 destinations in AirAsia’s domestic and international network. The partnership also provides flexibility and convenience for True customers, including the ability to convert BIG Points to TruePoint, making lifestyle and experience rewards redemption just a few clicks away.

AirAsia BIG Thailand Country Head Bawornpak Siripanich said, “Around three million BIG members in Thailand will benefit from this partnership, especially those who are online and mobile users of the TrueYou/ TrueID platforms. The partnership means both BIG Members and True customers can redeem their points for AirAsia flights, hotels and activities and vice versa convert BIG Points to TruePoint to redeem a range of lifestyle and experience rewards from TrueYou and CP Group partners.”

True Digital Group General Manager of Privilege & O2O Tanaphon Manavutiveth  said, “This partnership and the ability to convert BIG Points to TruePoint will satisfy the needs of millions of True customers. At TrueYou, customers can already redeem free products or discounts at affiliate stores, as well as access exciting experiences such as concerts or performances throughout the year. This new partnership will further their loyalty experience with TruePoint, allowing members to redeem travel experiences via TrueID app and the AirAsia BIG app. In the future, the programme will only expand to become to provide our loyal members the opportunity to earn and redeem more dining, shopping and travel benefits.”

Members can convert their points via the Xchange feature in the AirAsia BIG mobile app or search for AirAsia BIG on the TrueID app.

The conversion rate of 1 TruePoint = 1 BIG Point is available to members who have a minimum of 1000 TruePoint. In addition, members who convert TruePoint to BIG Points between 12 July 2019 – 31 August will receive a 50% BIG points bonus.

 AirAsia BIG members can also earn BIG Points from flying with AirAsia, using services or purchasing products from affiliate stores or by converting points from credit cards and loyalty partner programmes. AirAsia BIG members can redeem BIG Points for AirAsia flight rewards or thousands of hotels and activities on airasia.com. To join AirAsia BIG or for more information, visit airasiabig.com or download the AirAsia BIG mobile app today.

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