In an unprecedented move, AirAsia Thailand (flight code FD) is significantly amplifying its domestic flight operations, positioning itself as the leading airline with the most extensive network and the highest frequency of flights within Thailand. This strategic expansion, occurring in the year’s final quarter, is tailored to meet the soaring demand of the year-end holiday season, focusing on Chiang Mai, which will now witness an astounding 18 flights from Bangkok daily.
The airline is set to escalate its domestic flights from 87 to a remarkable 105 per day, a testament to its robust recovery and confidence in the Thai tourism sector. This move is an expansion and a revival of the travel industry, aligning with the Thai government’s visa-free initiatives for select visitor groups from China, India, and Taiwan. Ms Tansita Akrarittipirom, Head of Commercial at AirAsia Thailand, underscored this strategic decision: “The fourth quarter is a crucial travel season, especially for Thai travellers who prefer domestic journeys. Our expansion aims to align with the government’s initiatives and cater to the growing tourism trend in Thailand.”
Thai AirAsia’s decision to increase the frequency of its flights reflects its nearly regained pre-pandemic seat capacity and its operational proficiency from both Don Mueang and Suvarnabhumi airports in Bangkok. Destinations like Chiang Mai, Phuket, and Krabi are now more accessible than ever, offering many travel options to local and international tourists. The airline’s highest-frequency routes, including Bangkok-Chiang Mai and Bangkok-Phuket, are prime examples of its commitment to facilitating seamless travel experiences.
In Q4/2023, Thai AirAsia’s increase in frequency across 14 domestic routes is a strategic move demonstrating its agility in adapting to the market’s needs. The enhancement of routes such as Bangkok to Chiang Mai, Phuket, Chiang Rai, Krabi, Surat Thani, Udon Thani, and Ranong, as well as additional flights from Suvarnabhumi to key destinations, reflects a well-calibrated approach to addressing the surge in travel demand.
The airline’s impressive load factor average of 93 per cent in the third quarter, with aspirations to reach 95 per cent in the final quarter, signifies its operational success and the growing confidence among travellers in domestic air travel. This surge clearly indicates the pent-up demand for travel and the significant role AirAsia Thailand plays in fulfilling these travel aspirations.
As Ms. Tansita remarks, “We are not just expanding flight frequencies; we are enabling dreams, connecting families, and fostering economic growth through tourism.” This expansion is more than just numbers; it’s about the revival of the Thai tourism industry, the joy of travel, and the promise of new experiences.
With its latest strategic move, AirAsia Thailand is leading the way in domestic air travel and contributing significantly to the resurgence of the Thai tourism sector. As the skies open more comprehensively, the possibilities for travellers, both domestic and international, seem limitless, thanks to the foresighted vision and unwavering commitment of AirAsia Thailand.
Written by: Supaporn Pholrach (Joom)