In a staggering burst of global expansion, Radisson Hotel Group has kicked off the first half of 2023 with a successful growth strategy across its enlarged brand portfolio. The multinational hotel company reported over 100 hotel openings and signings, highlighting strategic expansion in the EMEA and APAC regions. Radisson also announced including the distinctive art’otel brand in its portfolio, further enriching the options available to its guests and hotel owners.
Radisson’s mission during H1 2023 was to concentrate on calculated geographical growth while reinventing the brand structure. The company achieved this by introducing the vibrant art’otel brand, renowned for its unique fusion of art and lifestyle. This development allowed Radisson to offer a singular value proposition that harmonizes artistic charm with lifestyle comfort, thereby augmenting the choices available to patrons and hotel owners.
The Group’s commitment to expansion bore fruit with more than 100 hotel openings and signings in the Asia-Pacific (APAC) and Europe, the Middle East, and Africa (EMEA) regions since the year’s inception.
The Group’s growth strategy in EMEA manifested in acquiring over 8,000 keys via signings and openings across various brands. This expansion touched several vital destinations such as Germany, Greece, the UK, Italy, Switzerland, France, Saudi Arabia, and Nigeria. Radisson Collection Hotel, Santa Sofia Milan and Radisson Blu Hotel, Rome EUR, and Radisson Blu Hotel, Abuja CBD, were among the notable openings and signings.
Other significant signings include Radisson RED Edinburgh Airport, a new long-stay Radisson property with 430 rooms in Zurich, and a new Radisson property in Ferrara. Additionally, signings for Radisson Residences Limassol in Cyprus and Radisson Hotel Mersin in Turkey took place, both scheduled to open doors in Q1 2024.
In the APAC region, Radisson added over 60 hotels to its portfolio, equivalent to 8,000 keys across Vietnam, India, Thailand, the Philippines, and China. Specifically, Radisson more than doubled its portfolio in Thailand by signing seven new hotels offering over 1,300 rooms in the past year. Some key signings in this region include Radisson Hotel Ploenchit Bangkok and the introduction of the Park Inn by the Radisson brand in Thailand with a new signing in Bangkok.
Elie Younes, Executive Vice President and Global Chief Development Officer at Radisson Hotel Group, commented on their successful first half. He stated, “Over 65% of our owners have more than one hotel with us. This is thanks to the trust of our partners, relevance of our brands, and servanthood of our people. We look forward to an exciting second half of the year and wish everyone a relaxing summer break”.
With this robust growth and strategic integration of the art’otel brand, Radisson Hotel Group has positioned itself as a force to reckon with in the hospitality sector. The Group’s dynamic and strategic approach to growth underlines its commitment to offering diverse and enriching experiences to its customers globally.
Written by: Supaporn Pholrach (Joom)