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Tuesday, July 23, 2024

BHMA Pens 2nd Phuket Deal

The start of the New Year marked yet another milestone for BHMA, a rapidly-evolving international hotel management company, as it announced its latest hotel management agreement with BYD Apartments Co., Ltd and A And H Modern Living Co., Ltd. in Phuket. The newly inked deal will see the property rebranded as BYD Lofts by X2, making it the second BHMA hotel in Phuket after X2 Vibe launched in the autumn of 2018.

The opening of BYD Lofts by X2 continues to build on BHMA’s rapid expansion in Thailand and across the Asian-Pacific region and ticks yet another box in the company’s ambitious plans to develop beachfront properties. Located less than 200 meters from the azure waters of the Andaman Sea, BYD Lofts by X2 is sure to meet the needs of modern vacationers who prefer luxury apartment-style accommodation. Guests can choose from standard 65-sqm apartments right up the double-bedroom Penthouse Suite and the 2-bedroom Grand Deluxe Suite with its private outdoor terrace.

Commenting on the deal, Peter Lucas, CEO, BHMA Hotels & Resorts, said, “This reinforces our commitment to continually develop key resorts within our portfolio and comes hot on the heels of the opening of our four-star hotel in Bali – the Away Bali Legian Camakila. Being at the center of the sensational tourist town of Patong, guests have easy access to the lengthy Patong Beach as well as the shopping and dining areas of Bangla Street and Jungceylon.”

More than 34 million tourists touched down on Thai soil in 2018 with Phuket the top destination for close to 8.5 million visitors. A large percentage of holidaymakers to Thailand’s Jewel of the Andaman Sea seek long-term accommodation, especially families who prefer to be roomed together and often require kitchenette facilities due to specific dietary needs.

“With this announcement I believe we’re breaking the mould on what has long constituted the traditional hotel model. BYD Lofts by X2 brings to the fore a snappy, open-planned design that when coupled with the unique experience of holidaying in Patong and our dedicated staff equates to a pleasurable vacation. I’m delighted at the rapid expansion of BHMA in the region and look forward to announcing more awesome developments in the coming months,” said Paul Wilson, BHMA’s Executive Vice President Commercial.

BYD Lofts by X2 becomes the 23rd operational property in BHMA’s swiftly expanding portfolio. The company currently operates across three distinct brands – namely X2, X2 Vibe and Away Resorts & Villas – in Australia, Thailand, Vietnam and Indonesia, with a number of additional properties in the pipeline.

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