Norwegian Cruise Line Reinforces Sales Strategy in Asia With New Key Appointment

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Norwegian Cruise Line (NCL), the innovator in global cruise travel with a 53-year history of breaking boundaries, is strengthening its sales force in Asia and reinforcing its commitment to the region with the appointment of Nicholas Lim as the   Company’s new General Manager Sales Asia. In his new role, Nicholas Lim will work on maximising the cruise line’s existing sales efforts in the region, while simultaneously developing new business strategies to further grow NCL’s footprint in Asia.

Mr. Lim, who joined NCL on November 16, is based in the company’s Singapore office. He reports into Ben Angell, Vice President and Managing Director of NCL Asia Pacific, who states: “We are excited to welcome Nicholas to the team. His proven track record in opening new geographical markets and building successful brands will be invaluable to us as we look to capitalize on new market opportunities and continuously grow our share in Asia.”

Prior to his appointment at NCL, Mr. Lim was President (Asia) of Trafalgar Travel and Managing Director of the Travel Corporation, where he played a crucial role in helping the company increase their presence in Asia while mapping out new strategic plans for growth across all market segments in the region. Earlier in his career, he also served key roles at Wotif.com Pte Ltd, M Hotel (Millennium and Copthorne) and Threesixty Communications (S) Pte Ltd.

“I am delighted to join Norwegian Cruise Line (NCL) at such a defining moment for the industry,” said Nicholas Lim, General Manager Sales Asia. “An innovator in global cruise travel, NCL caters to the Asian traveller by offering a wide gamut of experiences alongside the freedom of freestyle cruising. Together with my new team and our valued travel partners, I look forward to taking NCL’s sales efforts in Asia to the next level and open new business opportunities for the Company in this high-potential region.” 

Holding key commercial relationships with the travel and tourism trade   across South East Asia and India, Nicholas is also the proud recipient of several distinguished industry awards, including being named Executive of the Year 2019 (Travel Category) by Singapore Business Review, TTG Tour Operator of the Year 2019 and TTG River Cruise Brand of the Year 2019.