Centara Hotels & Resorts, Thailand’s leading hotel operator, recently announced that its fifth hotel in the COSI Collection will be in Chiang Mai, the leading destination in Northern Thailand and a magnet for today’s Digital Nomads. The newest COSI hotel for the generation of freedom-loving, digital-savvy travellers will be on popular Tha Phae road, a key central landmark and a short walk from Chiang Mai’s iconic Ploen Ruedee Night Market. The property is scheduled to open in 2022.
Chiang Mai is a perfectly-suited destination for this easy-going and youthful-minded brand. Not only is the city one of Thailand’s most visited destinations and on the must-do list for the droves of young culture-seeking travellers, it is also Thailand’s number one destination for, and home to a growing number of, Digital Nomads from all categories of online business. Recent studies cited Chiang Mai’s allure for the digital generation due to the city’s low costs, enjoyable food and lifestyle, expatriate social networks and infrastructure for “work-anywhere” online entrepreneurs. The city has a remarkable amount of open social network groups that are constantly providing workshops, meetups, social outings and networking opportunities. COSI’s digital-first approach, seamless connectivity and digital playspaces with integrated café make it the ideal match. The hotel offers fast and free Wi-Fi everywhere, it is fully smartphone-integrated and there are USB charging points at every turn. Guests can use their phones to book, check in & out and connect to an in-room SmartTV to view videos, email, or enjoying their favourite Netflix movie during a relaxing vacation.
Thirayuth Chirathivat, Centara’s CEO said “Chiang Mai has seen a constant growth of independent travellers and “digital nomads”. They value freedom, fun, and trendy digital experiences rather than traditional hotel conventions. The COSI concept is our vision of what a hotel should be for today’s independent, connected travellers. We thought it through to make it simple, relaxed and affordable, yet perfectly in sync with the demands and needs of our guests’ lifestyles. Whether travelling for leisure or work, the newest COSI will capture the market with a perfect mix of location, innovation, seamless connectivity and total 24-hr freedom and flexibility. The COSI brand is made for a destination like Chiang Mai”
COSI Chiang Mai will feature 130 minimalist and modern guest rooms, a common social hub for hanging out or co-working, a trendy rooftop swimming pool and a laundromat, so whether travellers are using the hotel as a base to explore the city, mixing work and pleasure, or even trying out living in Chiang Mai, they’ll find COSI comfortable, affordable and seamlessly integrated with their lifestyle.
The first COSI opened on Thailand’s Samui Island last December. Following its success, Centara topped off its second COSI in Pattaya earlier this year and recently announced additional COSI projects in in Krabi and Vientiane.