Central Retail Corporation Public Company Limited (CRC) strengthens its leadership in Thailand’s home improvement retail industry with a 300 million baht investment in Chonburi. CRC Thaiwatsadu introduces the 62nd Thaiwatsadu store,
Thaiwatsadu x BnB home Bangsaen, cementing its position as the leader of the home improvement and home decoration retail industry in Chonburi. The new store caters to the expansion of the Eastern Economic Corridor (EEC) and the industrial sector in the province. The hybrid format which has been a success with the first store, Srisaman, i used for this new store, bringing together Thaiwatsadu and BnB home to meet every home need of consumers, from construction supplies to home decor items, under the concept “All Home Needs in One Place”. The company is confident that the hybrid format will strengthen the business of CRC Thaiwatsadu, making it the #1 player in Thailand’s hardline business.
Mr. Suthisarn Chirathivat, Chief Executive Officer of CRC Thaiwatsadu Co., Ltd. under Central Retail, said that the goal of CRC Thaiwatsadu is to continue with its business expansion plan in the home improvement and home decoration sectors in the Eastern region of Thailand. It has recently introduced a new store in Bangsaen to cater to the expansion of the Eastern Economic Corridor (EEC) which aims to improve the economy and infrastructure of three provinces: Chonburi, Chachoengsao, and Rayong. It is also in line with the real estate boom in Chonburi and nearby areas.
Thaiwatsadu x BnB home Bangsaen is the sixth Thaiwatsadu store in the province after previous stores were launched in Chonburi, Sriracha, Pattaya, Amata and Bo Win. Additionally, there is BnB home Pattaya Tai to strengthen its presence in Chonburi province as it is a large industrial city with high economic potential, fast urbanization and continuous expansion of residential areas. Thaiwatsadu x BnB home Bangsaen covers an area of 20,000 sq m and is located on Sukhumvit Road near the city area and local communities. It is also on the route that connects Muang district and Sriracha district, surrounded by more than 120,000 households in the 10km radius. This is a golden location for the industrial sector and has a lot of potential.
What makes this store special is its hybrid format, bringing together Thaiwatsadu and BnB home in order to offer a wider range of home improvement and home declaration products for contractors and homeowners, meeting various lifestyle preferences. The products have great design, high quality and innovation, with more than 40,000 items to choose from, such as construction products, electrical appliances, and bedroom, bathroom and kitchen products, to meet every home need for those residing in Chonburi and nearby areas, under the concept “All Home Needs in One Place”.
“The hybrid format business model was developed from consumer needs for a single store that offers all home improvement and home decoration products. This format will strengthen CRC Thaiwatsadu and help us become the number one player in the hardline business in Thailand,” said Suthisarn.
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