Most golfers hate to lose an expensive golf ball, but American Mark Siegel doesn’t mind, as he has a clever ulterior motive.
Siegel is the CEO of Golfasian, one of the most established inbound golf tour operators in Asia.
“About five years ago I had the idea of printing my own Titlist golf balls with the simple message. Reward Offered If you return this ball to www.golfasian.com”, said Siegel.
Since then over five lucky golfers, who actually returned his golf ball, have enjoyed complimentary rounds at several of Thailand’s top golf courses, courtesy of Golfasian.
Launched in 1997 in Bangkok, Thailand, Golfasian now has over 100 loyal staff members operating in Thailand, Vietnam, Cambodia, Laos, Malaysia and Singapore. They have a membership base of over 162,000 golfers and last year handled over 15,000 golf vacationers.
Siegel added, “What started out as a bit of fun, has now turned out to be a great marketing initiative, as now many golfers are hoping one of these Reward balls may turn up at their course anywhere across Asia”
The chances are fairly good as this busy CEO likes to play all their recommended courses in eleven countries across Asia, and often plays up to four rounds a week.
So, keep looking and you too maybe teeing off for your free round soon!