CHARLES & KEITH – the go-to label for bags, shoes, and accessories – continues to reach Gen Z consumers by welcoming ALLY, Achiraya Nitibhon, as the brand’s first member of the CHARLES & KEITH Thailand Family. ALLY is an artist and multi-hyphenate known for her first single, “How To Love”, featuring Korean rapper and producer GRAY.
As a young solo artist and idol, ALLY perfectly embodies the spirit of CHARLES & KEITH – bold, inspirational and progressive. The campaign embraces her youthful energy and upbeat personality, an ever-present essence of the CHARLES & KEITH brand. It focuses on the concept of play and encourages women to express and enjoy themselves through fashion.
ALLY channels her chic femininity brand, pairing the new Spring 2023 collection with fun. She picks this season’s must-have bag, the Petra Curved Shoulder Bag, in her favourite shades of pink and green, with an adorable floral metallic buckle and striking hardware that is so sought after.
CHARLES & KEITH Spring 2023 collection presented by ALLY, the first CHARLES & KEITH Thailand Family member, will be available in retail stores and on CHARLESKEITH.COM.TH from 10 March 2023.
