Since covid started last 2020, hotel bookings worldwide became very low. Thus hoteliers and resort owners are identifying new markets, becoming more proactive, working harder, and consistently monitoring the situation.John Dopere, director of Samujana Villas, a luxury resort in Koh Samui, Thailand said, “People working in the tourism sector must work harder this year due to the second wave of Covid-19 because many people are starting to travel again due to the long period of lockdowns last year.
Samujana’s director monitors the daily news about COVID to adjust Samujana’s strategies immediately to promote its villas. If one of our target countries is forced to lockdown, we will halt promotions for that country during the lockdown period.
The Bank of Thailand estimates the number of foreign tourists to drop to 5.5 million in 2021 from 6.7 million last year. In 2022, the number is estimated to rise to 23 million.
Rathawat Kuvijitrsuwan, head of research at property consultancy CBRE Thailand, said that the coronavirus pandemic in Thailand caused a downturn in resort and hotel occupancy nationwide.
Mr. Rathawat also said that serviced apartments like vacation rentals were another sector affected by the COVID outbreak as supply was sufficient but the demand became lower.
The decrease in vacation rental bookings was due to fewer foreign expatriates. To survive, vacation rentals should shift to Thai nationals or foreign expatriates residing in Thailand as their new target markets for their promotions.
Live and work somewhere new with Samujana’s Quarantine Package. Special full service and non serviced rates available for stays of 30 days or more. Special monthly rates starts from only USD 7,340 ++ (unserviced) and USD 22,670 ++ (fully serviced). These rates apply to stays in 2021.
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