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Friday, July 19, 2024

Europe, Home of Cheese: French Cheese to Star in New Three – Year Campaign

Thailand’s growing love for all things cheese will receive a boost with the launch of a multi -faceted new campaign which aims to spread the word about France’s authentic and natural cheese products.

Europe, Home of Cheese
The campaign, titled “Europe, Home of Cheese,” will run from now through 2022 and aims to
promote France’s acclaimed expertise in cheese -making across a variety of events, ranging from chef talks, KOLs partnerships and trade networking events to masterclasses conducted by Laurent Pousse at Le Cordon Bleu cooking school and in-store tasting sessions. Encouraging consumers to “Rendez – vous with the Cheeses from France ,” the campaign will also see carefully selected French cheeses be made widely available at major supermarkets country-wide.

The Origins of French Cheese
As France’s most exported dairy product, French cheese is renowned throughout the world. Some of the world’s most famous cheeses include Camembert, Mimolette, Comté and Emmental, all of which carry the “Made in France” guarantee of quality.

In fact, France boasts 1,200 varieties of cheese whose distinctive features are closely linked to their regions of origin and factors such as climate, soil and undersoil. For generations, each region has developed its own know – how for dairy farming and processing, resulting in cheeses with their own distinctive smell, flavour and texture.

The campaign will highlight the rigorous agricultural production methods used in the European Union, particularly in regard to authenticity, respect for the environment, animal welfare and sustainability.

On September 23rd, Home of Cheese (@homeofcheese_th) hosts an Instagram Live Session to share more knowledge about French Cheese at Scarlett Wine Bar & Restaurant in Bangkok, helmed by Maître Cuisinier de France, Sylvain Royer. Arisa Pom Nakkerd, Scarlett’s Operations Manager will introduce ways of savouring and pairing French cheese that will excite the local palate. She enriches the session with tales of cheese and the various distinctive types of French cheese.

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