Haier, the number one global major appliances brand by Euromonitor International for 14th consecutive year, released a new TV commercial based on the concept of “Haier keeps your cool, always.” The commercial features a product warranty and star Boy Pakorn Chatborirak, who has been a Haier Thailand Brand Ambassador for five years.
In 2022, Haier air conditioners were ranked number one in terms of product volume, with 410,000 units sold. The company aims to achieve 500,000 units sales in 2023, which would represent a 21% growth. Each inverter air conditioner will be supported by a 10-year warranty for the compressor and a 5-year warranty for spare parts and hardware, free of charge for the first 5 years, including spare parts, technician services, and out-of-area service fees.
The residential air conditioner “UV Cool Smart” comes with a UVC sterilization feature that disinfects bacteria using UVC, protecting against germs and the COVID-19 virus with up to 99.998% efficiency. It has been inspected by the Texcell research organization and certified by the Office of the Consumer Protection Board (OCPB). It also provides a self-clean function that automatically cleans the indoor unit in just 20 minutes and flushes away the dirt from the evaporator. The unit can be conveniently controlled using the Haier application “Haismart” on smartphones and tablets, allowing for Smart Control from anywhere through 4G/5G or WI-FI. The Hyper PCB system controls the electromotive force to protect against damage that might cause abnormal function, ensuring a stable temperature despite harsh weather conditions.
The commercial air conditioner, Cassette Type Round Flow Premium Inverter, comes with 4-Way Independent Air Flow, with the swing motor is designed separately to control the coolness in a desired direction. The 360° Airflow spreads coolness thoroughly throughout the room. The panel is made of ABS, the same special material used for manufacturing pianos, which would not turn yellow for 10 years. The Hidden LED Display offers an appealing display that is hidden in the panel for a luxurious look.
Both models are now available at leading department stores and Haier dealers and stores. Haier’s TV commercial “Haier keeps your cool, always” can be seen on TV and online from today onwards.
