Earlier this week Honor, the smartphone e-brand launches its newest smartphone- Honor Play in the Thai market. Now the company continues to celebrate the arrival of Honor Play by working with Audi in the shared spirit of speed and performance. Both Audi and Honor root their vision in technology, allowing Audi to lead in the racing world and Honor to lead in mobile innovation.
Crazy Fast Crazy Smart
After it first launched in China earlier this year, Honor Play performance has been recognized for its tagline “Crazy Fast, Crazy Smart” mobile experience from young people in China. Honor play has now strengthened its image by becoming the official partner of the Audi Sport R8 LMS Cup. Like the Honor Play, the Audi R8 LMS is all about speed and performance. Its powerful V10 engine, like Honor play’s GPU Turbo, is the heart at the center of the beast created specifically for crazy fast speed and efficiency.
New standard in smartphone and automotive world
The Audi Space Frame chassis of the Audi R8 LMS has set new standards in terms of lightweight design, helping to maximize the race car’s efficiency. In the same way, the GPU Turbo of Honor Play improves graphics processing efficiency by 60% and reduces SoC (System on Chip) energy consumption by 30%, setting new records in terms of smartphone performance and energy consumption balance. The Honor Play with the GPU Turbo offers phenomenal speed for the mobile gaming with exceptional efficiency for entertainment, it is the “Audi R8 LMS” of the smartphone world. Paying tribute to the inspiration of Audi R8 LMS, the Honor Play will work with the renowned Asian one-make motorsport series from Audi, the Audi Sport R8 LMS Cup.
Smartphone for the brave
As a co-creator of young people’s lifestyles, Honor’s “For the Brave” spirit dares you to push the limits and enjoy exceptional experiences with Honor Play. This crazy fast, crazy smart smartphone will bring to life better gaming experience, allowing mobile games to run smoothly with close to full FPS thanks to GPU Turbo, which delivers an immersive 4D gaming experience coupled with stable jitter rate and lower power consumption. Not only for gamers, Honor Play is equipped with AI motion detection and intelligent recognition with a 16MP front facing camera that will help you enjoy taking selfies even more. Honor Play also comes with a 3,750 mAh battery and Kirin 970 NPU chipset which, together with EMUI 8.2, allows you to experience a fast, smooth entertainment and gaming experience. Honor Play is available in 3 colors: Ultra Violet, Navy Blue, and Midnight Black for only 9999 baht. Preorder has started at Lazada (https://bit.ly/2Mo4eSe), TG FONE, CSC and AIS. For more information of the offline preorder shops, please check at