Hooters held a 36th anniversary celebration at the Silom branch, as a thank-you to customers for their support during the past year. In the event, Hooters Asia also launched its breast cancer campaign – #Giveahoot.
Hooters had created a special “Pink Drink Menu” which served at the event along with new Crispy Chicken Buckets! “Pink drink menu” sales will be donated to fund the breast cancer research in Thailand, with a target of 1 million baht from special activities at its 6 branches nationwide.
James Edmund Lowman, Chief Executive of Destination Eats, a franchise owner of Hooters Asia, said: “On this year’s 36th anniversary of the restaurant business that was born in the United States, the company aims to raise funds to support our breast cancer campaign. More than 420 worldwide Hooters locations are joining the launch of its pink campaign, named #GiveaHoot, which promotes breast cancer awareness. We aim to continually support this project and have donated over $2 million to the Breast Cancer Project since 2005.” Mr. Lowman continued: “Every location does something different. We like celebrate this year by doing something exciting and giving our happy customers some free food and drinks to thank them for their support. Our Breast cancer campaign takes place during October, and we are using our 36th anniversary to launch the pink campaign. We aim to raise 1,000,000 Baht through various events at every outlet”.
All Hooter girls will be dressed in Pink this month to show their support along with the usual Hooters hospitality as they serve up delicious food, especially our signature wings.
Hooters Asia is planning more locations in: Siam Reap / Phnom Phen, Cambodia; Kuala Lumpur, Malaysia; Hua Hin / Khao San Road / Thonglor-Ekamai, Bangkok, Thailand; Surabaya, Indonesia; National Stadium Singapore; various sports stadiums in Bangkok and surrounding areas; Cebu, Philippines and Hooters beach clubs sites in Phuket / Samui / Bali.